EStore Tools

Supplier Quote Comparison

Compare up to three supplier quotes with different MOQs and Incoterms on landed cost per unit, not just the quoted price.

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Your numbers

Shared assumptions

If a supplier's MOQ is higher than this, the comparison uses their MOQ instead.

units
%

Leave at 0 if you reclaim it, as VAT-registered importers usually can. Set it if the tax is a real cost to you.

%
Supplier A
$
units

Your estimated freight (and, for EXW, local pre-carriage too) per unit, since it isn't in this supplier's price.

$
Supplier B
$
units
Supplier C
$
units

Your result · updates as you type

Best landed cost per unit: Supplier B

$4.08

$3.85 quoted price becomes $4.08 landed, after freight, duty and tax under CIF. Buying 3,000 units (their MOQ) ties up $12,243.

Supplier A
$5.09/unit
Supplier B
$4.08/unit
Supplier C
$4.60/unit

Supplier B is cheapest per unit, but their 3,000-unit MOQ is above the 2,000 you asked for. Check the extra units sell through before they go stale with the [MOQ calculator](/tools/moq-calculator).

Landed cost per unit
Supplier A
$5.09
Supplier B
$4.08
Supplier C
$4.60

Breakdown

Supplier A: quoted price (FOB)
$4.20
Supplier A: landed cost per unit
$5.09
Supplier A: MOQ and cash tied up
1,000 units · $10,176
Supplier B: quoted price (CIF)
$3.85
Supplier B: landed cost per unit
$4.08
Supplier B: MOQ and cash tied up
3,000 units · $12,243
Supplier C: quoted price (DDP)
$4.60
Supplier C: landed cost per unit
$4.60
Supplier C: MOQ and cash tied up
500 units · $9,200

Why the lowest quote isn't always the cheapest

A supplier's price only means something once you know the Incoterm behind it. An EXW price still needs freight, duty and tax added. A DDP price already includes them. Comparing raw quoted prices without accounting for that is comparing different things.

Landed cost per unit = price + (freight, if you pay it under this Incoterm) + duty + tax, unless the Incoterm is DDP

Example: the default three suppliers, 2,000 units, 6% duty

Supplier A: $4.20 FOB + $0.60 freight
landed $5.09
Supplier B: $3.85 CIF (freight included)
landed $4.08
Supplier C: $4.60 DDP (everything included)
landed $4.60

Supplier B looks the most expensive quoted price of the freight-inclusive options, but its landed cost of $4.08 beats Supplier C's all-in DDP price of $4.60, and easily beats Supplier A once freight and duty are added.

What else to weigh besides price

  • MOQ and cash tied up. A cheaper landed cost with a much bigger MOQ can still be the worse deal once you count the cash sitting in stock. See the MOQ calculator for whether it'll sell through before it goes stale.
  • Incoterm risk, not just cost. EXW and FOB quotes put more logistics and customs work on you. If you're new to importing, a slightly higher CIF or DDP price can be worth it for the simpler process.
  • Same duty rate for a fair comparison. Duty is usually the same across suppliers of the same product (it depends on the tariff code, not the seller), so keep it constant while you compare.

Questions people ask

How do I compare supplier quotes with different Incoterms?

Convert every quote to landed cost per unit by adding what you'd have to pay on top: freight for EXW and FOB, duty and tax for everything except DDP. Only then is a like-for-like price comparison fair.

Is a DDP quote always more expensive?

Not necessarily. It's more expensive per unit if the supplier is padding the price to cover freight, duty, customs and their own margin on top of it. Compare the landed cost, not which Incoterm sounds simplest.

Should I use the same duty rate for every supplier?

Usually yes, since duty is set by the product's tariff code and destination, not by the supplier. It can differ if a preferential trade agreement applies to one supplier's country of origin but not another's.

What if a supplier's MOQ is higher than what I need?

The comparison uses their MOQ instead of your target quantity, since that's what you'd actually have to buy and pay for. Check the MOQ calculator to see if the extra units are worth the risk.

Does this include shipping insurance?

Only if you fold it into the freight cost per unit you enter for EXW and FOB suppliers, since CIF and DDP quotes should already include it in the price.

Related tools

MOQ CalculatorCheck whether a supplier's minimum order quantity sells through before it ties up too much cash or goes stale.Incoterms PickerAnswer three questions to get an Incoterm recommendation, plus the full risk and cost split for all 11 Incoterms 2020 rules.Landed Cost CalculatorAdd freight, insurance, duty, customs fees and delivery to your supplier price to see what each imported unit really costs, and the margin left at retail.Import Duty CalculatorStack duty, import tax and broker fees on top of your goods value to see the total cost to import.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: ICC: Incoterms® 2020 rules