Conversion, analytics and retention tools
Find where the store leaks revenue and prove whether a change actually worked.
CalculatorCRO ROI CalculatorSee what a conversion rate lift is worth to your store per year, how fast the work pays back, and the lift you need to break even.CalculatorPage Speed Revenue CalculatorEstimate what a faster store is worth: seconds saved, to conversion rate, to extra revenue and profit per year.CalculatorConversion Rate CalculatorSee your online store's conversion rate, and how much extra revenue a small lift in that rate would actually be worth.CalculatorAOV CalculatorWork out your average order value, and how much it would need to rise to hit a revenue goal without more orders.CalculatorA/B Test Significance CalculatorCheck whether your test's result is real or just noise, with both a frequentist p-value and a Bayesian probability that B beats A.CalculatorA/B Test Sample Size CalculatorFind how many visitors each variant needs, and how many days that takes at your own traffic, before you launch a test.CalculatorSample Ratio Mismatch CheckerCheck whether your A/B test's traffic actually split the way it was meant to, before you trust any of its results.CalculatorEcommerce Funnel CalculatorSee the conversion rate at each step from session to order, and find exactly where you're losing the most visitors.CalculatorCustomer Lifetime Value CalculatorGet a margin-based CLV, built from profit per order rather than revenue, and compare it with what you spend to acquire a customer.CalculatorRepeat Purchase Rate CalculatorSee what share of your customers bought more than once, and track it against your own history over time.CalculatorCustomer Retention Rate CalculatorWork out your customer retention rate for any period, using the standard start, end and new-customer formula.CalculatorSubscription Churn CalculatorSee customer churn and revenue churn side by side for a subscribe-and-save or subscription box business, plus annualized churn.CalculatorSubscription Revenue CalculatorProject your monthly recurring revenue forward from today's subscribers, signups, churn and skipped orders.CalculatorLoyalty Program ROI CalculatorCompare the extra profit from members buying more often against the real cost of the points and the program itself.CalculatorLoyalty Points CalculatorTurn your points program's earn and redeem rates into a real discount percentage, so you know exactly what you're giving back.CalculatorReferral Program CalculatorFind the largest reward you can afford to pay per referred customer, based on what that customer is worth over their lifetime.CalculatorReturn Rate CalculatorSee your return rate and its true cost, including lost margin, return shipping, restocking and unsellable stock, not just refunded revenue.CSV toolRevenue per Visitor Significance CalculatorTest whether a difference in revenue per visitor between two A/B test variants is real, using actual order-level data, not just conversion rate.CSV toolCohort Analysis ToolUpload a Shopify or WooCommerce orders export and see what share of each month's new customers came back, month by month.CSV toolRFM Analysis ToolUpload an orders CSV and get every customer scored on recency, frequency and monetary value, sorted into segments ready for email targeting.CSV toolShopify Orders AnalyzerUpload a Shopify orders export and get AOV, repeat customer rate, discount usage and your top products by revenue, all in your browser.