Ecommerce marketing calculators

CalculatorPOAS CalculatorJudge ads by profit, not revenue: profit on ad spend, break-even ROAS and what's left after ads.

CalculatorMER CalculatorMeasure all marketing against all revenue, and find the MER you need to break even or hit a profit target.

CalculatorBreak-Even ROAS CalculatorFind the ROAS your ads need to stop losing money, plus break-even CPA and the most you can pay per click.

CalculatorROAS CalculatorWork out return on ad spend, then see your own break-even ROAS line instead of a generic benchmark.

CalculatorTarget ROAS CalculatorTurn your order economics into a Target ROAS percentage, ready to enter into a Google Ads bid strategy.

CalculatorCAC CalculatorSee blended CAC across every channel and paid-only CAC side by side, so you know what the ad account is really costing you.

CalculatorCAC Payback CalculatorSee how many months it takes to earn back what a customer cost, using your store's own repeat-purchase rate, not a SaaS subscription model.

CalculatorLTV:CAC CalculatorBuild lifetime value from order value, purchase frequency and margin, then compare it with what a customer cost to acquire.

CalculatorCPM CalculatorEnter spend, impressions, clicks and conversions once, and see CPM, CPC, CTR, CVR and CPA together, so you can see how they connect.

CalculatorAd Budget CalculatorWork backwards from a revenue target through orders and sessions to the ad budget you actually need.

CalculatorFacebook Ads Budget CalculatorSet a daily budget sized to clear Meta's learning phase and hit your target cost per purchase, with a cushion built in.

CalculatorMax CPC CalculatorFind the highest cost per click you can afford at your conversion rate and margin, before it eats into the profit you want to keep.

CalculatorEmail Marketing ROI CalculatorSplit revenue between campaigns and automated flows, from list size, open, click and conversion rates, to see where email actually earns its keep.

CalculatorSMS Marketing ROI CalculatorWeigh what you pay per message against the revenue each send brings back, so you can judge SMS on its own terms.

CalculatorInfluencer ROI CalculatorWeigh a creator's fee and product cost against tracked sales, with earned media value kept as a separate, clearly labeled estimate.

CalculatorInfluencer Rate CalculatorTurn follower count and engagement rate into a starting rate, using a cost-per-engagement you set from your own comparisons, not a made-up benchmark.

CalculatorAffiliate Commission CalculatorFind the highest commission you can pay an affiliate while keeping the profit you want per sale, including any network fee.

CalculatorCart Abandonment CalculatorSee revenue lost to abandoned carts, then how much of it email and SMS recovery flows can realistically win back.

CalculatorBlack Friday Sales ForecastTurn your normal traffic, a traffic lift and a conversion rate lift into a Black Friday to Cyber Monday revenue and stock forecast.

CalculatorEcommerce Marketing Budget CalculatorTurn a share of revenue into a monthly marketing budget, split across paid, content, email, influencer and affiliate spend.