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Links to https://example.com/products/classic-tee?utm_source=packaging&utm_medium=qr&utm_campaign=unboxing

The code is an SVG, drawn in your browser: nothing is sent anywhere. Paste it into a product page or theme as it is, or download the .svg for print. It's a vector, so it stays sharp at any size.

Test the printed code with a phone camera before running a full batch: contrast, the white quiet zone around it, and print size all affect whether it scans.

Live preview

Why add UTM tracking to a QR code

A QR code on a box or hang tag is a link like any other, so it deserves its own campaign tags. Without them, every packaging scan shows up in your analytics as Direct traffic, mixed in with everyone who just typed your URL.

Tracked link = your product URL + ?utm_source=packaging&utm_medium=qr&utm_campaign=unboxing

The tool appends the parameters to whatever query string your URL already has, so it also works on a link that already includes a variant or collection filter.

Using the code

Copy the HTML and paste it wherever your packaging artwork tool or print vendor accepts an image URL or embed code.
Test before you print a full run: scan the preview with your own phone's camera and check it opens the right page.
Choose High error correction for anything printed small, folded, or likely to get a little dirty or scuffed in transit, since it lets more of the code be damaged before it stops scanning.
Check GA4 afterward under Acquisition, filtering for the source and medium you chose, to see how many sessions the code actually drove.

Questions people ask

Does the QR code need an internet connection?

No. The code is an SVG drawn in your browser, and nothing is sent to a QR service. Scanning it opens your link, so the phone doing the scanning needs a connection to load the page.

What size should I print it?

At least 2 x 2 cm (about 0.8 x 0.8 inches) for a hang tag scanned up close, bigger for anything scanned from further away like signage. Always test a printed sample before a full run.

Can I point it at a URL that changes later?

Only if the URL itself doesn't change, for example a redirect you control. A QR code encodes the exact link at the time you generate it, so swap in a URL shortener you can repoint if you need that flexibility.

Why use UTM parameters instead of just a plain link?

UTM parameters let Google Analytics and most other tools separate packaging scans from your other traffic sources, so you can see whether the QR code is worth the print space.

Last reviewed 30 September 2026.