AOV Calculator

Work out your average order value, and how much it would need to rise to hit a revenue goal without more orders.

Your numbers

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Revenue in the period

Orders in the period

orders

Revenue goal for next period

Assuming the same number of orders, so you can see what raising AOV alone would take.

Your result · updates as you type

Average order value

$62.00

$21,700 across 350 orders. To reach $28,000 from the same 350 orders, AOV would need to be $80.00, a rise of 29%.

AOV needed for the goal: $80.00
AOV rise needed: 29%
Or, orders needed at today's AOV: 452

Two levers get you to a revenue goal: raise AOV (bundles, free-shipping thresholds, upsells) or raise order count (traffic, conversion rate). Most stores need some of both.

Breakdown

Revenue: $21,700.00
Orders: 350
Average order value: $62.00
Revenue goal: $28,000.00
AOV needed (same order count): $80.00
Extra orders needed (same AOV): +102

AOV, and the two ways to grow revenue

Average order value = revenue ÷ orders

Example: the default numbers

Revenue: $21,700
Orders: 350
Revenue goal: $28,000

AOV is $21,700 ÷ 350 = $62.00. To hit $28,000 from the same 350 orders, AOV would need to reach $80.00, a 29% rise. Alternatively, at today's $62 AOV you'd need 452 orders, 102 more than now.

Every revenue goal breaks down into raising AOV, raising order count, or some mix of both. Seeing both paths side by side makes it easier to pick a realistic plan.

Tracking AOV on Shopify and WooCommerce

01
Shopify
Open Analytics → Reports → Average order value over time to see it trend without doing the division yourself.
02
WooCommerce
Analytics → Overview shows average order value for the selected date range alongside total orders and revenue.
03
Raising AOV
Free-shipping thresholds set just above today's AOV, bundles, and post-purchase upsells are the usual levers. Test one at a time so you know what actually moved it.

What can distort AOV

A handful of large orders (wholesale, corporate gifting) can pull the average well above what a typical customer pays. Check the median order value too if you have a wide spread.
Tax and shipping. Confirm whether your revenue figure includes them, and be consistent between periods you're comparing.
Discounts and refunds. A discount period usually shows a lower AOV even with a healthy business, since price per item drops while units may rise.

Questions people ask

What's a good average order value?

It depends entirely on your category and price point. Track your own AOV over time, and compare it with your product costs and shipping thresholds rather than another store's number.

How do I raise average order value?

Common levers are a free-shipping threshold just above your current AOV, bundles, and upsells at checkout or on the product page. The calculator shows how much of a lift you actually need before you pick a tactic.

Should AOV include tax and shipping?

Either is fine as long as you're consistent. Shopify and WooCommerce's built-in AOV reports typically use order total, which includes both.

Is it better to raise AOV or get more orders?

Usually some of both. The calculator shows the AOV needed to hit a goal from today's order count, and separately the orders needed at today's AOV, so you can judge which is more realistic.

Last reviewed 30 September 2026.

Sources: Shopify Help Center: Sales reports (Reports and analytics)

AOV, and the two ways to grow revenue

Tracking AOV on Shopify and WooCommerce

Shopify

WooCommerce

Raising AOV