Conversion Rate Calculator
See your online store's conversion rate, and how much extra revenue a small lift in that rate would actually be worth.
Your numbers
Your result · updates as you type
Conversion rate
2.2%
264 orders from 12,000 sessions. That's 0.3% below the 2.5% you're comparing against.
- Orders per 1,000 sessions
- 22
- Rate at +0.5pp
- 2.7%
- Extra revenue from that lift
- $3,480
Conversion rate varies enormously by traffic source: email and SMS clicks convert far higher than cold paid social. Compare like with like, ideally the same channel over time.
Breakdown
- Sessions
- 12,000
- Orders
- 264
- Conversion rate
- 2.2%
- Extra orders at +0.5pp
- 60
- Extra revenue at that AOV
- $3,480
How conversion rate is worked out
Conversion rate is simply the share of sessions that turned into an order.
Example: the default numbers
- Sessions
- 12,000
- Orders
- 264
- Lift to test
- +0.5 percentage points
Conversion rate is 264 ÷ 12,000 = 2.2%. A lift to 2.7% would mean 60 extra orders, worth about $3,480 at a $58 average order value.
The calculator also compares your rate against a number you enter yourself: there's no single "average" conversion rate that applies to every store, so treat that field as a personal reference point, not a target.
Where to find sessions and orders
- 01
Shopify
Go to Analytics → Reports and open Conversion rate over time for the rate itself, or Conversion rate breakdown to see it as a funnel from session to order.
- 02
WooCommerce
Core WooCommerce Analytics (Analytics → Orders) counts orders and revenue, but doesn't track store sessions by default. Pull sessions from Jetpack Stats or Google Analytics for the same period, then divide here.
What moves the number without changing anything real
- Traffic mix. Email and SMS clicks convert far higher than cold paid social. A rate that drops after a big ad push often just means colder traffic, not a worse store.
- Sessions vs. unique visitors. Shopify counts sessions (a visit can restart after 30 minutes idle); some analytics tools count unique visitors instead, which gives a different rate from the same traffic.
- Small sample noise. Under 1,000 sessions, a handful of orders swings the rate a lot. Look at trends over weeks, not days.
Questions people ask
What's a good ecommerce conversion rate?
There's no fixed benchmark: it depends heavily on category, traffic source and device mix. Compare your own rate over time and by channel, rather than against a single industry number.
Why does my conversion rate differ from Shopify's own report?
Check the date range and whether it's counting sessions or visitors, and whether it includes or excludes draft and test orders.
Does conversion rate include abandoned checkouts?
No. It's completed orders divided by sessions. Checkout abandonment is a separate, earlier step in the funnel: see the ecommerce funnel calculator.
How much revenue does a small conversion lift actually add?
Multiply the extra orders (sessions × the lift, as a decimal) by your average order value. On 12,000 sessions, a 0.5-point lift is 60 extra orders.
Related tools
Want this builtinto your store?
I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.
Emmanuel Asika
Shopify & WooCommerce developer, Dublin
I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.
Last reviewed 30 September 2026.
Sources: Shopify Help Center: Behaviour reports (Reports and analytics)