EStore Tools

Black Friday Email Generator

Plan and write your Black Friday and Cyber Monday emails: teaser, launch, reminders and last chance, dated for this year.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

Enter to submit · Shift + Enter for a new line

Sent to AI. Leave out passwords and private customer data.

Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

The 2026 calendar

Black Friday is the day after US Thanksgiving, which falls on the fourth Thursday of November. In 2026 that's Thursday, November 26, so the Send lines work out like this:

Email4-email plan6-email plan
TeaserTuesday, November 24Tuesday, November 24
Gift guideThursday, November 26
LaunchFriday, November 27 (Black Friday)Friday, November 27
Weekend reminderSunday, November 29
Cyber MondayMonday, November 30Monday, November 30
Last chanceMonday, November 30, about 4 hours before the endMonday, November 30

The dates update each year. If your sale runs on different days, move the Send lines and keep the end time the same in every email.

Email ideas by offer type

  • Sitewide discount: the simplest message. Lead with the percentage and code in the launch email.
  • Tiered discount (spend more, save more): the tiers appear as a list, exactly as you give them.
  • Selected products: only the products you name. The emails never say “everything”.
  • Gift with purchase: protects your prices. “While stock lasts” appears only if you say so.
  • Free shipping: pair it with your holiday shipping cutoff in the reminders.
  • No discount: gift ideas, bestsellers and shipping deadlines, with no sale language at all.

Work out what a discount really costs before you choose one with the discount break-even calculator.

Pricing claims to check

  • US: the FTC's pricing guides treat a former price as fictitious if it wasn't offered openly and in good faith for a reasonably substantial period, for example a price raised just before the sale.
  • EU: an announced price reduction must show the lowest price you charged in at least the 30 days before it. Don't raise prices in November to discount them later.
  • No invented scarcity. The emails never say “selling fast” or give stock numbers you didn't provide.

Scheduling it

  1. 01

    Create the discount first

    In Shopify, go to Discounts. In WooCommerce, go to Marketing > Coupons. Test it at checkout before the launch email.

  2. 02

    Schedule the campaigns

    Schedule each email as a campaign in Shopify Messaging, Klaviyo or your email tool, using the Send lines.

  3. 03

    Exclude buyers

    Leave out anyone who has ordered during the sale from the reminder and last chance emails.

Questions people ask

When should I start sending Black Friday emails?

A teaser early in Black Friday week works for most stores. It tells people the sale is coming without giving away the code, so they plan to come back.

How many Black Friday emails should I send?

Four covers the essentials: teaser, launch, Cyber Monday and last chance. Six adds a gift guide and a weekend reminder, for stores whose customers buy gifts.

What if I don't want to discount?

Pick No discount. The emails focus on gift ideas, bestsellers and your shipping cutoff instead, with no sale language.

Should I run a separate Cyber Monday offer?

You can extend the same offer or add a new one. If your sale ends before Monday, the Cyber Monday email leaves [Cyber Monday offer] for you to fill in.

Can I text my Black Friday offer too?

Yes, to customers who opted in to texts. Write them with the SMS marketing message generator.

Related tools

SMS Marketing Message GeneratorGet ready-to-send marketing texts for flash sales, VIP early access, restocks, launches and last-chance reminders, each sized for one SMS segment.Email Subject Line GeneratorGet 8 or 12 subject lines for your campaign, each from a different angle, with a preview text that pairs with it.Discount Break-Even CalculatorSee how many more units you need to sell before a discount actually makes you money.Shopify Countdown Timer GeneratorAdd a sale deadline, daily shipping cutoff or per-visitor offer timer to Shopify as a section, with no app.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: U.S. Office of Personnel Management: Federal holidays · 16 CFR § 233.1: Former price comparisons (FTC Guides Against Deceptive Pricing, eCFR) · European Commission: Guidance on Article 6a of Directive 98/6/EC (price reduction announcements) · FTC: CAN-SPAM Act compliance guide for business