EStore Tools

Welcome Email Series Generator

Write a 3 to 5 email welcome series for new subscribers: the welcome and offer, your brand story, bestsellers and a first-purchase reminder.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

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Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

What each email does

EmailSendJob
WelcomeImmediatelyThank them, say what you sell, and give the sign-up offer
Our storyDay 1Why the store exists and what makes the products different
BestsellersDay 3Help them choose, with one line on who each product suits
Questions answeredDay 5 (5-email series)Shipping, returns and sizing, from your details
Last reminderDay 6 or 7The offer's end date, or “Need help choosing?” with no offer

The 3-email series drops the last two and adds a short offer reminder to the bestsellers email. The 4-email series skips Questions answered and sends the last reminder on day 6.

Getting the brand story right

The story email only uses what you write in the main box, so give it the real version: who started the store, what problem they were trying to solve, and what you do differently. Add the founder's name under Details and the email is written from their point of view.

Anything missing comes back as a placeholder, such as [Why you started the store], rather than an invented backstory. Fill those in before the flow goes live.

Setting it up

  1. 01

    Shopify

    In Apps > Messaging > Automations, click Create automation and pick Welcome new subscribers with a discount series (or ...with a discount email for a single email). Paste in the copy and match the waits to the Send lines.

  2. 02

    Klaviyo

    Create a flow with the Added to list trigger on your newsletter list, add time delays to match each Send line, and add a filter so anyone who places an order leaves the flow.

  3. 03

    WooCommerce

    Run the series from an email platform connected to your store, triggered when someone joins your newsletter list.

Pitfalls

  • Stop the series after the first order. Nobody wants a “last chance for 10% off” email the day after they paid full price.
  • Set the discount up first. Create the code, its expiry and any minimum spend in your store before the flow goes live, and make the emails match.
  • Only subscribers get it. Shopify Messaging automations go to customers subscribed to email marketing by default.
  • Include the legal basics. Under the US CAN-SPAM Act, marketing emails need your postal address and a working opt-out.

Questions people ask

How many emails should a welcome series have?

Three to five over about a week is a common starting point. Use 3 if you send a lot of campaigns anyway, and 5 if people usually need time to choose.

Do I need a discount in the welcome email?

No. Pick No offer and the series leans on your story and bestsellers, and the last email offers help choosing instead. Check what a discount costs you with the discount break-even calculator.

When should the first email go out?

Immediately after sign-up, while they're still thinking about your store. It also delivers any code they signed up for.

What if someone buys during the series?

They should leave the welcome flow and get your post-purchase emails instead. Write those with the post-purchase email generator.

Related tools

Post-Purchase Email GeneratorWrite the emails that follow an order: a thank-you, how-to-use tips, a well-timed review request and a cross-sell.Email Flow PlannerDescribe your store and get a ranked plan of which email flows to build first, with the trigger, message timing and exit for each one.Email Subject Line GeneratorGet 8 or 12 subject lines for your campaign, each from a different angle, with a preview text that pairs with it.Discount Break-Even CalculatorSee how many more units you need to sell before a discount actually makes you money.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: Shopify Help: Creating and managing marketing automations in Shopify Messaging · Klaviyo Help: Understanding flow triggers and filters · FTC: CAN-SPAM Act compliance guide for business