EStore Tools

Review Request Email Generator

Write a review request and reminder, timed to how long your product takes to judge, with an optional photo-review incentive that follows FTC rules.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

Enter to submit · Shift + Enter for a new line

Sent to AI. Leave out passwords and private customer data.

Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

Timing by product type

Ask too early and the customer hasn't used the product. Ask too late and they've moved on. Pick the product type and the Send line follows:

Product typeRequestReminder
Used straight away: clothing, accessories, gadgets7 days after delivery5 days later
Takes a few uses: food, kitchenware, bedding14 days after delivery5 days later
Takes weeks to judge: skincare, anything used occasionally30 days after delivery5 days later

The reminder goes only to customers who haven't reviewed yet. Time it from delivery, not the order date, if your email tool can: a slow delivery otherwise eats into the time they've had with the product.

Photo-review incentives that stay compliant

You can offer a reward for reviews, but not one that depends on the review being positive. The FTC's Consumer Reviews and Testimonials Rule bans incentives conditioned on sentiment, whether that's said outright or only implied. Its own example of an implied condition: “Tell us how much you loved your visit… and get a $5 coupon.”

  • Reward the action, not the opinion: “15% off your next order for any review with a photo, whatever your rating.”
  • Keep “love” and “favorite” away from the reward. The generator never pairs them.
  • Disclose it. The FTC's endorsement guidance says people who got a discount to encourage their review need to disclose it. Many review apps can label incentivized reviews.
  • Ask everyone. The FTC warns that asking only customers you think are happy could violate the FTC Act.

Setting it up

  1. 01

    Shopify

    Most review apps send their own request emails: paste the copy into the app's request template and set its delay. In Shopify Messaging, you can add the request to the post-purchase flow started from Thank customers after they purchase.

  2. 02

    Klaviyo

    Trigger on Fulfilled Order (or a delivery event if your integration sends one), wait the number of days from the Send line, and add a filter that skips anyone who already reviewed.

  3. 03

    WooCommerce

    WooCommerce has product reviews built in but doesn't email customers to ask. Use a review extension or your email platform's WooCommerce integration.

Questions people ask

When should I send a review request email?

Once the customer has had time to use the product: about 7 days after delivery for things used straight away, 14 for products that take a few uses, and 30 for products like skincare.

Can I offer a discount for a review?

Yes, if it's for any honest review, positive or negative. Say so in the email, give it to everyone who qualifies, and label those reviews as incentivized.

Can I send unhappy customers to support instead of the review form?

Offer help alongside the review request, not instead of it. Steering only happy customers to reviews is the kind of selective asking the FTC warns about.

Should I send a reminder?

One is enough. It goes 5 days after the first email, only to customers who haven't reviewed, and it's shorter.

Is this different from the post-purchase emails?

It's the review email on its own, with more control over timing and incentives. For the full thank-you, how-to-use and cross-sell sequence, use the post-purchase email generator.

Related tools

Post-Purchase Email GeneratorWrite the emails that follow an order: a thank-you, how-to-use tips, a well-timed review request and a cross-sell.Customer Service Reply GeneratorPaste a customer's message, pick the scenario and get a clear, calm reply: where is my order, refunds, damaged items, out of stock and more.Email Flow PlannerDescribe your store and get a ranked plan of which email flows to build first, with the trigger, message timing and exit for each one.Email Subject Line GeneratorGet 8 or 12 subject lines for your campaign, each from a different angle, with a preview text that pairs with it.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: FTC: Consumer Reviews and Testimonials Rule, questions and answers · FTC: FTC's Endorsement Guides, what people are asking · Shopify Help: Creating and managing marketing automations in Shopify Messaging · Klaviyo Help: Understanding flow triggers and filters