Bundle Pricing Calculator
Find the biggest bundle discount you can offer while keeping the margin you need.
Your numbers
Your result · updates as you type
Deepest discount that keeps your margin
27.9%
Don't price the bundle below $53.33. Below that it earns less than 55% gross margin.
- Bundle price at your discount
- $62.90
- Margin at your discount
- 61.8%
- Customer saves
- $11.10
This bundle clears your 55% target. Bundles work best when they lift AOV: check it's priced above your current average order.
Breakdown
- Items bought separately
- $74.00
- Product cost of the bundle
- $24.00
- Gross profit per bundle
- $38.90
- Gross profit if bought separately
- $50.00
How the maximum bundle discount is calculated
Start from the lowest margin you'll accept on the bundle. That sets a floor price, and the gap between that floor and the full price is your room to discount.
Example
- Items bought separately
- $74.00
- Product cost of the bundle
- $24.00
- Target margin
- 55%
- Lowest bundle price
- $53.33
Maximum discount = 1 − 53.33 ÷ 74 = 27.9%. A 15% bundle discount keeps a 61.8% margin.
What makes a bundle sell
- Items used together: a cleanser, serum and moisturiser, or a camera with its case. The bundle should solve a whole job.
- A hero product with a slower seller. The bestseller carries the bundle and moves stock that would otherwise sit.
- Priced above your AOV. A bundle that lifts order value also spreads shipping and payment fees over more revenue.
- Savings shown in money, not just %: “Save $11” is easier to grasp than “15% off”.
Setting up bundles on your store
- 01
Shopify
Shopify's free Shopify Bundles app creates fixed bundles that track inventory for each item. Bundle apps from the App Store add mix-and-match options.
- 02
WooCommerce
Use Grouped products for simple sets, or an extension such as Product Bundles for discounts and inventory sync.
- 03
Check inventory
Whatever you use, make sure selling a bundle reduces stock of each item in it, or you'll oversell.
Questions people ask
What discount do bundles usually offer?
Many stores land between 10% and 20%. The right number is whatever gets people to buy the set while staying above your margin floor, which this calculator gives you.
Should the target margin match my normal margin?
It can be lower. A bundle usually costs less to fulfil than the same items shipped as separate orders, and it lifts AOV, so many stores accept a few points less margin on bundles.
Does this include shipping and payment fees?
No, it works on product margin. If you want the full picture per order, run the bundle's price through the contribution margin calculator.
Can I bundle more than three products?
Yes. Add the extra items' prices and costs to product 3, or total them up, and the math is the same.
Related tools
Want this builtinto your store?
I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.
Emmanuel Asika
Shopify & WooCommerce developer, Dublin
I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.
Last reviewed 29 September 2026.