Price Match Policy Generator

A vague price match promise gets gamed. A clear one sells. The generator turns your rules into a policy with these parts:

• Who you match: named competitors, or a clear rule such as "sold and shipped by the retailer itself".
• What qualifies: the identical item (brand, model, size, color, condition), in stock, at a current price you can check.
• What you exclude: marketplace sellers, clearance, coupon codes, member-only prices, bundles, flash sales.
• Price adjustments after purchase, if you offer them: the window, whose price drops count, and how the difference is refunded.
• How to ask, and the limits you set.

Pick one of three scopes: price match before purchase, match plus adjustments after purchase, or adjustments on your own sale prices only.

A price match policy is an advertising claim. The FTC's Guides Against Deceptive Pricing say a store comparing its price with competitors' should be reasonably certain the higher price is one at which substantial sales are really being made in the area (16 CFR 233.2). So the generator:

• never writes "lowest price guaranteed" or "we beat any price" unless you offer it;
• never names a competitor you didn't name;
• doesn't add a catch-all "we can refuse any request" clause that would empty the promise. It keeps only your right to check the price and to decline requests that don't meet the stated rules.

1. 01

   Shopify

   Go to Online Store → Pages → Add page and paste the HTML. Link it from product pages (a line near the price works well) and your footer under Content → Menus.

2. 02

   WooCommerce

   Create a page, paste the HTML into a Custom HTML block, and link it from product pages and the footer.

3. 03

   Handle matches

   Check the competitor link, then give the lower price with a one-time discount code or a partial refund after the order. Log each match so you can spot abuse.

This is a template, not legal advice. Make sure your team can honor every promise in it.