Affiliate Disclosure Generator
Get FTC-style affiliate disclosure examples for your links, posts and videos, or disclosure rules for your store's affiliates.
What makes an affiliate disclosure work
The FTC's Endorsement Guides say that when someone earns a commission from a recommendation, they must disclose it clearly and conspicuously (16 CFR 255.5). In practice that means:
- Close to the link. The FTC says the closer the disclosure is to the recommendation, the better. A footer or a separate disclosure page alone isn't enough.
- Before people click. Put it at the top of the post or caption, not behind "more".
- Plain words. "I earn a commission if you buy through these links" or "paid link" works. "Affiliate link" on its own doesn't, because many people don't know what it means.
- Video and live. Say it out loud and show it on screen. Repeat it during live streams.
| Wording | Enough on its own? |
|---|---|
| "I get commissions for purchases made through links in this post." | Yes (FTC's own example) |
| "Paid link" right next to the link | Yes |
| "#ad" or "Ad" at the start of a social post | Yes, and it's what the UK's ASA expects |
| "Affiliate link", "#aff" or "#affiliate" | No |
| "#sp", "spon", "collab" or "thanks" | No |
What you get
- 01
Creators and publishers
Short lines for next to your links, one caption per social platform you use, a line to say on video, a free-product line if you get them, and a site-wide disclosure page. If you're in Amazon Associates, it includes Amazon's required sentence: "As an Amazon Associate I earn from qualifying purchases."
- 02
Stores with an affiliate program
Disclosure rules to paste into your affiliate terms or welcome email, approved wording for each platform, and a checklist for monitoring. The FTC expects brands to tell their endorsers to disclose and to have reasonable procedures to monitor them.
Each disclosure comes in its own copy block. Paste the short versions next to your links: the disclosure page supports them but doesn't replace them.
Adding disclosures to a Shopify or WooCommerce site
- Blog posts: put the short line at the top of any post with affiliate links. On WordPress, add a paragraph block above the first link.
- Disclosure page: add it as a page and link it from your footer, but keep the short line in each post too.
- Your affiliates: put the rules in your affiliate app's program terms and in the welcome email, and spot-check posts.
- Not legal advice. The FTC and UK rules describe what regulators expect, but they can't cover every platform or deal. Check your own situation.
Questions people ask
Is this legal advice?
No. It follows the FTC's Endorsement Guides and the UK's ASA guidance, but it can't review your content or deals. Get advice if you run a large program.
What's a good affiliate disclosure example?
"I earn a commission if you buy through links in this post." Put it at the top of the post, before the first link. On social, start the caption with "#ad".
Is a disclosure page in my footer enough?
No. The FTC says a disclosure only in a footer or on a separate page isn't enough. Put a short disclosure next to the links, and use the page for the details.
Do I need to disclose free products?
Yes. A free product is a material connection, just like a commission, so say you received it for free.
Is my store responsible for what its affiliates post?
The FTC expects brands to tell affiliates and influencers to disclose, and to have reasonable procedures to monitor their posts. Put the rules in your program terms and check posts regularly.
Related tools
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Emmanuel Asika
Shopify & WooCommerce developer, Dublin
I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.