EStore Tools

Privacy Policy Generator for Ecommerce

Write a privacy policy that names your real pixels, email tools and payment providers, for US, EU and UK customers.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

Enter to submit · Shift + Enter for a new line

Sent to AI. Leave out passwords and private customer data.

Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

Why a store's privacy policy is different

An online store collects more than most websites: addresses and phone numbers at checkout, payment data passed to processors, email and SMS signups, and browsing data sent to ad platforms through pixels. Generic templates miss most of it. This generator builds the policy from the tools you actually use.

  • Pixels and analytics such as the Meta Pixel, TikTok Pixel and Google Analytics 4 are named, with what they do and how visitors can opt out.
  • Payments name your processors, and say you don't store full card numbers only if you tell it that.
  • Email and SMS marketing is described as opt-in with an unsubscribe route.
  • Service providers are listed by what they do: hosting, payments, shipping, email, reviews, support.

It never adds a provider, retention period or security claim you didn't give. Gaps come back as [placeholders].

What each region requires

Customers inRuleWhat the policy includes
United StatesCalifornia Online Privacy Protection Act (Business and Professions Code 22575)Categories of data and who it's shared with, how to review and correct it, how you announce changes, the effective date, how you respond to Do Not Track, and whether third parties track visitors across sites.
EU and UKGDPR and UK GDPR, Article 13Who you are, purposes and lawful basis, recipients, international transfers, retention, the full list of rights, the right to withdraw consent and the right to complain to a supervisory authority (the ICO in the UK).
EU and UK cookiesePrivacy rules (PECR in the UK)Non-essential cookies and pixels run only with consent where the law requires it, and visitors can change their choice.

US state privacy laws, such as California's CCPA, apply only to businesses that meet their thresholds. The policy leaves a [placeholder] for those rights unless you tell it you use an opt-out page.

Publishing it on Shopify or WooCommerce

  1. 01

    Shopify

    Go to Settings → Customer privacy (or Settings → Policies) and paste it as your privacy policy. The same Customer privacy screen sets up the cookie banner and the data sharing opt-out page.

  2. 02

    WooCommerce

    In WordPress, go to Settings → Privacy, choose or create the privacy policy page, and paste the HTML into a Custom HTML block. Then set the checkout and registration notices under WooCommerce → Settings → Accounts & Privacy.

  3. 03

    Keep it current

    Update the policy whenever you add an app, pixel or email tool, and change the effective date.

This is not legal advice. A privacy policy has to match what your store really does. If you sell to many countries or handle sensitive data, have it reviewed by a privacy professional.

Questions people ask

Is this legal advice?

No. It's a template built from the published CalOPPA and GDPR requirements, and it can only describe what you tell it. Have it reviewed if the stakes are high.

Do I need a privacy policy for a small store?

Almost certainly. California's CalOPPA covers any commercial site that collects personal information from California residents, and the GDPR and UK GDPR apply to stores that offer goods to people in the EU or UK.

Do I have to mention the Meta Pixel and Google Analytics?

Yes. They collect browsing data about your visitors and share it with those companies, so your policy should name them, say what they do and explain how to opt out.

Is Shopify's built-in privacy policy template enough?

It's a start, but it can't know which apps, pixels and email tools you've added. Check that your policy lists them, whichever template you use.

What's a lawful basis?

Under the GDPR, every use of personal data needs a legal reason: for example the contract (to deliver an order), a legal obligation (tax records), legitimate interests (fraud checks) or consent (marketing and ad pixels).

Related tools

Terms and Conditions GeneratorWrite terms and conditions for your online store that cover orders, pricing errors, liability and customers' legal rights.Return Policy GeneratorTurn your return rules into a clear return and refund policy, tailored to what you sell and where your customers are.Shopify GA4 Custom Pixel GeneratorGet Google Analytics 4 ecommerce tracking as a Shopify custom pixel, with correct item data, consent mode and one purchase per order.Accessibility Statement GeneratorWrite an accessibility statement for your online store, structured for the European Accessibility Act.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: California Legislative Information: Business and Professions Code 22575 · ICO: What privacy information should we provide? · EUR-Lex: General Data Protection Regulation (EU) 2016/679, Article 13 · ICO: Cookies and similar technologies · Shopify Help Center: Configuring customer privacy settings · WordPress.org: Settings Privacy screen