Walmart vs Amazon Fee Calculator
Put the same product on Walmart Marketplace and Amazon side by side and see which one leaves more profit per sale.
Your numbers
Your result · updates as you type
More profit per sale
Walmart
Walmart leaves you $1.10 more per sale: $14.75 on Walmart against $13.65 on Amazon.
- Walmart profit
- $14.75
- Amazon profit
- $13.65
- Fee gap per 100 sales
- $110
Referral fees are only part of the picture. Amazon usually brings more buyers, and each marketplace has its own ad costs, returns and approval rules. Use this to see what the fees alone do to your margin.
Breakdown
- Sale total (item + shipping)
- $35.00
- Walmart referral fee (5% to $15, 10% to $20, 15% over $20)
- −$5.25
- Walmart monthly fee
- $0.00
- Walmart fulfillment and product cost
- −$15.00
- Walmart profit
- $14.75
- Amazon referral fee (5% to $15, 10% to $20, 17% over $20, min $0.30)
- −$5.95
- Amazon Professional plan, share per unit
- −$0.40
- Amazon fulfillment and product cost
- −$15.00
- Amazon profit
- $13.65
The same item, two fee structures
Walmart Marketplace and Amazon both charge a referral fee that depends on category and price, but the rates and bands differ by category, and Amazon adds a selling plan fee on top. The calculator runs your price and costs through both.
Example (the calculator's starting numbers, Clothing & accessories)
- Sale total
- $35.00
- Walmart referral fee (5% to $15, 10% to $20, 15% over)
- $5.25
- Amazon referral fee (5%/10%/17% bands, min $0.30)
- $5.95
- Amazon Professional plan share (100 units/mo)
- $0.40
Walmart leaves $14.75 and Amazon $13.65, a $1.10 edge to Walmart on this item after the same $9 product cost and $6 fulfillment cost on each.
What the fee comparison leaves out
- Traffic. Amazon usually brings far more buyers to a new listing. A lower fee on Walmart doesn't help if the item barely gets seen there.
- Amazon's plan. Individual ($0.99 per item) suits very low volume. Professional ($39.99 a month) gets cheaper per unit as your volume grows, which the calculator spreads across your monthly units.
- WFS and FBA. If either marketplace fulfills the order for you, use that service's fee as your fulfillment cost instead of your own shipping cost.
Rates last checked 30 Sep 2026.
Questions people ask
Is Walmart Marketplace cheaper than Amazon?
Often, by a small margin: referral fee rates are close in most categories, but Amazon adds a selling plan fee (Individual or Professional) that Walmart doesn't charge. The gap depends heavily on your category and volume.
Do Walmart and Amazon charge the same referral fee rate?
In many categories the percentages match, but the bands they apply to and the highest tier's rate can differ, and Amazon sets its own minimum referral fee per item.
Does this include FBA or WFS fulfillment fees?
Not automatically. Enter your actual FBA or WFS fee (or your own shipping cost, if you fulfill yourself) in the fulfillment field for each marketplace.
Should I sell on both Walmart and Amazon?
Many sellers do, since the platforms reach different buyers. Use this calculator per product to decide where to push inventory and promotions when a product is a close call on fees alone.
Related tools
Want this builtinto your store?
I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.
Emmanuel Asika
Shopify & WooCommerce developer, Dublin
I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.
Last reviewed 30 September 2026.
Sources: Walmart Marketplace: Pricing (referral and WFS fees) · Amazon: Selling fees (referral fees by category)