Influencer Outreach Email Generator

State the offer plainly in the first message. Anything you leave out of Details appears as a placeholder, such as [Fee], so nothing is made up.

• Shows you know their work, with one specific post. The generator won't invent one: add it under Why them.
• Says who you are in a sentence.
• States the offer and what you'd like in return.
• Mentions disclosure up front, so it's never awkward later.
• Asks one easy question they can answer in a line.

Emails run 90 to 150 words. DMs are 40 to 80 words with no subject line. The follow-up goes 5 to 7 days later and adds something new instead of just bumping the thread.

• Anyone with a material connection to your brand (payment, free or discounted product, a family or work relationship) must disclose it when they endorse your product.
• The disclosure goes in the post itself: not only in a bio, at the end, behind a “more” link or mixed into a block of hashtags.
• In video, it belongs in the video, not just the description, and should be repeated during live streams.
• Clear: “Ad”, “#ad”, “Sponsored” or “Thanks [Brand] for the free product”. Not clear: “#sp”, “#spon”, “#collab”, or “thanks” and “ambassador” on their own.
• For affiliate links, say you earn a commission, close to the link. The FTC says “affiliate link” on its own isn't enough.
• Your brand is responsible too. The FTC expects advertisers to train and monitor the people who promote them.

This summarizes the FTC's guidance for the US. If you work with creators elsewhere, check the local rules as well.

1. 01

   Shopify

   Shopify Collabs connects Shopify stores with creators for affiliate and creator-led marketing.

2. 02

   WooCommerce

   Give each creator their own code under Marketing > Coupons > Add new coupon, or track sales with an affiliate extension.

3. 03

   Check the numbers

   Before you agree a fee or commission, work out what a sale is worth with the contribution margin calculator.