EStore Tools

UGC Script Generator

Give creators a brief and a script by format, from unboxing to problem and solution, that leaves room for their own words.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

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Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

Pick the format

FormatSuitsBeats
Problem and solutionProducts that fix a clear frustrationProblem, discovery, demo, result
UnboxingGiftable or well-packaged productsOpening it, first look, trying it, first impression
Honest reviewConsidered purchasesWhat I like, what to know, verdict
Day in my lifeEveryday productsWhere it fits into a routine
Before and afterVisible results, shown as they areBefore, using it, after
3 reasons whyProducts with several strong featuresThree reasons, then the call to action

Why the script leaves gaps

UGC works because it sounds like a real person. The brief fixes the structure, product facts and shots, but opinions and results are written as prompts, like [In your own words: what did you notice first?], for the creator to answer honestly.

That's also what the FTC expects. Its guidance says pre-written posts aren't wrong in themselves, but endorsements must reflect the endorser's truthful experience and opinions. Someone who has tried a product once can't suggest they use it regularly.

Disclosure

  • Brand's ads only: the video runs from your ad account. The brief reminds the creator to disclose if they post it themselves.
  • Creator's account too: the script puts the disclosure in the first seconds, said out loud and shown on screen, as the FTC recommends for video.
  • Clear words: “#ad”, “Ad”, “Sponsored”. Not clear: “#sp”, “#spon”, “#collab”, or “thanks” and “ambassador” on their own.

Sending it to creators

  1. 01

    Fill in Details

    Add your key points and a don't-say list, such as medical claims or competitor names.

  2. 02

    Share the whole output

    Creators should read the brief first and treat the script as a guide, not lines to recite.

  3. 03

    Agree usage rights

    If you'll run the video as an ad, agree in writing where and for how long you can use it.

  4. 04

    Review before it goes live

    The FTC expects brands to train and monitor the people who promote them. Check each video for accurate claims and a clear disclosure.

Questions people ask

What is a UGC script?

A short outline a creator follows when filming a video about your product: the hook, the beats, what to show and the call to action. Good ones leave space for the creator's own words.

Should creators follow the script word for word?

No. Keep the hook and the product facts, but opinions and results should be the creator's own. Scripted opinions sound fake, and if they aren't true they're misleading.

Do UGC videos need #ad?

If the creator posts on their own account and you paid them or sent free product, yes: the FTC expects a clear disclosure in the video itself. If it runs only as your ad, make sure nothing suggests the creator is an unpaid, independent customer.

Can I ask creators to say they love the product?

Only if they do. You can ask them to cover specific features, but the opinion has to be theirs.

How do I find creators?

Write the first message with the influencer outreach generator. For ads you film yourself, try the TikTok ad script generator.

Related tools

TikTok Ad Script GeneratorGet a 15 or 30 second TikTok ad script, beat by beat: hook, problem, demo, proof and call to action, with a shot list.Influencer Outreach Email GeneratorWrite a first message and follow-up for gifted, paid or affiliate collaborations, plus the FTC disclosure points for your brief.Performance Max Asset GeneratorWrite every text asset for a retail Performance Max asset group: 15 headlines, 5 long headlines, 5 descriptions and search themes.MER CalculatorMeasure all marketing against all revenue, and find the MER you need to break even or hit a profit target.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: FTC: FTC's Endorsement Guides, what people are asking · FTC: Disclosures 101 for Social Media Influencers · FTC: Consumer Reviews and Testimonials Rule, questions and answers