Ad Character Counter
Type your ad copy once and see instantly whether it fits Google, Meta, TikTok, Pinterest, X and Amazon's character limits.
- Characters
- 83
- Fits
- 7 / 10 fields
- Words
- 15
- Google Ads: Responsive search ad headline (30)53 over the limit.
- Google Ads: Responsive search ad description (90)7 characters to spare.
- Google Shopping: Product title (150)67 characters to spare.
- Meta (Facebook/Instagram): Primary text (before "See more") (125)42 characters to spare. Meta's Ads Guide gives recommended lengths per placement rather than one hard cap; 125 is the widely used feed benchmark.
- Meta (Facebook/Instagram): Headline (40)43 over the limit.
- TikTok Ads: Ad text (100)17 characters to spare. TikTok's own creative specs vary a little by placement; 100 is the commonly published in-feed figure.
- Pinterest Ads: Title (100)17 characters to spare.
- Pinterest Ads: Description (500)417 characters to spare.
- X (Twitter) Ads: Post text (280)197 characters to spare.
- Amazon Sponsored Brands: Headline (50)33 over the limit.
Limits checked
| Platform | Field | Limit |
|---|---|---|
| Google Ads | Responsive search ad headline | 30 characters |
| Google Ads | Responsive search ad description | 90 characters |
| Google Shopping | Product title | 150 characters |
| Meta (Facebook/Instagram) | Primary text before "See more" | ~125 characters |
| Meta (Facebook/Instagram) | Headline | ~40 characters |
| TikTok Ads | Ad text | ~100 characters |
| Pinterest Ads | Title | 100 characters (40 visible) |
| Pinterest Ads | Description | 500 characters |
| X (Twitter) Ads | Post text | 280 characters |
| Amazon Sponsored Brands | Headline | 50 characters |
Google Ads, Google Shopping and Pinterest publish exact figures, cited below. Meta and TikTok describe recommended lengths per placement rather than one universal hard limit, so those two rows are the widely used benchmark, and the tool's detail line says so.
Writing one line that works everywhere
- Write for the tightest limit first. If your line fits Google's 30-character headline, it fits everywhere else too, with room to spare.
- Front-load the offer or benefit. Even fields with a generous limit, like Meta's primary text, get visually truncated behind “See more” long before the hard cap.
- Recheck after a redesign. Platforms change their ad formats and limits more often than most other specs on this site; this page notes the date it was last checked.
Questions people ask
Why do Meta and TikTok show approximate limits instead of exact ones?
Neither publishes a single hard character cap for text the way Google Ads does for headlines. Meta gives recommended lengths per placement in its Ads Guide, and TikTok's specs vary a little by ad format, so the figures shown are the commonly used benchmark, not an enforced maximum.
What happens if my ad copy goes over a platform's limit?
It depends on the platform. Some (like Google Ads headlines) simply won't let you type past the limit. Others truncate the display, or reject the ad at review. Check the specific platform's ad manager for its exact behavior.
Does this count emoji correctly?
It counts each visible character, including most emoji, as one character, which matches how these platforms generally count for Latin-script text. Some platforms count double-width languages (like Japanese or Korean) differently; this tool doesn't adjust for that.
Is Google Shopping title the same as a regular ad headline?
No, it's your product feed's title field, shown in Shopping ads and free listings. It has its own 150-character limit, separate from a text ad's headline.
Related tools
Want this builtinto your store?
I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.
Emmanuel Asika
Shopify & WooCommerce developer, Dublin
I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.