Ecommerce Holiday Calendar

See every major retail date for the year, computed automatically, with days-away countdowns and a one-click calendar export.

Year

Date	Event	Category	Days away
Thu, Jan 1, 2026	New Year's Day Many stores run New Year sales in the days around it.	US retail holiday	288d ago
Sat, Feb 14, 2026	Valentine's Day Jewelry, flowers, chocolate and gifting categories peak.	Shopping event	244d ago
Sun, Apr 5, 2026	Easter Sunday Gifting and home and garden categories often lift in the weeks before.	Shopping event	194d ago
Sun, May 10, 2026	Mother's Day (US) Second Sunday of May in the US. UK Mothering Sunday falls on a different date.	Shopping event	159d ago
Mon, May 25, 2026	Memorial Day (US) Last Monday of May. A common long-weekend sale.	US retail holiday	144d ago
Sun, Jun 21, 2026	Father's Day (US) Third Sunday of June.	Shopping event	117d ago
Sat, Jul 4, 2026	Independence Day (US) July 4 sales are common in the days around it.	US retail holiday	104d ago
Mon, Sep 7, 2026	Labor Day (US) First Monday of September. Often marks the start of fall pushes.	US retail holiday	39d ago
Sat, Oct 31, 2026	Halloween Costumes, decor and candy peak through October.	Shopping event	in 15d
Wed, Nov 11, 2026	Singles' Day (11.11) One of the world's largest shopping days by volume, driven by Alibaba in China.	Global shopping event	in 26d
Thu, Nov 26, 2026	Thanksgiving (US) Fourth Thursday of November.	US retail holiday	in 41d
Fri, Nov 27, 2026	Black Friday The day after Thanksgiving. Plan campaigns and stock 4 to 6 weeks ahead.	Shopping event	in 42d
Sat, Nov 28, 2026	Small Business Saturday The Saturday after Thanksgiving, promoted by American Express since 2010.	Shopping event	in 43d
Mon, Nov 30, 2026	Cyber Monday The Monday after Thanksgiving. Usually the year's biggest day for online sales.	Shopping event	in 45d
Tue, Dec 1, 2026	Giving Tuesday The Tuesday after Cyber Monday, dedicated to charitable giving.	Shopping event	in 46d
Mon, Dec 14, 2026	Green Monday The second Monday of December in most sources: a late-but-still-in-time-for-Christmas online shopping surge, a term popularized by eBay.	Shopping event	in 59d
Thu, Dec 24, 2026	Christmas Eve Last-minute and gift card sales peak.	US retail holiday	in 69d
Fri, Dec 25, 2026	Christmas Day	US retail holiday	in 70d
Sat, Dec 26, 2026	Boxing Day One of the UK and Canada's biggest sale days.	UK / Canada / Australia retail holiday	in 71d
Thu, Dec 31, 2026	New Year's Eve A common final day for expiring gift cards and year-end promo codes.	US retail holiday	in 76d

Dates without a fixed day

Amazon Prime Day (usually mid-July): Amazon sets and announces the exact dates itself, usually a few weeks ahead, in Seller Central and on amazon.com. Don't reuse last year's date.
Back to School (late July through August): The biggest lift is usually the two to three weeks before local school start dates, which vary by state and country.
Ramadan and Eid (shifts each year on the lunar calendar): Relevant for gifting and modest fashion categories. Check a lunar calendar converter for the specific year.

Plan email and ad creative 2 to 3 weeks before a date, and confirm carrier shipping cutoffs with USPS, UPS or FedEx closer to the time: they publish exact holiday deadlines each year, and the dates change.

Where the dates come from

Every date here is worked out from its actual definition rather than copied from last year's calendar, so it's correct for whichever year you pick. Thanksgiving is the fourth Thursday of November, Black Friday is the day after it, Cyber Monday is the following Monday, and so on. Easter Sunday uses the standard Computus algorithm for the date of Easter in the Gregorian calendar.

Date	How it's defined
Thanksgiving (US)	4th Thursday of November
Black Friday	Day after Thanksgiving
Cyber Monday	Monday after Thanksgiving
Mother's Day (US)	2nd Sunday of May
Father's Day (US)	3rd Sunday of June
Labor Day (US)	1st Monday of September

A few dates, like Amazon Prime Day and Ramadan, don't follow a fixed rule (Prime Day is set by Amazon each year, and Ramadan follows the lunar calendar), so they're listed separately as a window rather than a specific date.

Planning around it

Download the .ics file and import it into Google Calendar, Outlook or Apple Calendar to see these dates alongside your own planning.
Work backward from the date. Creative and email sequences typically need 2 to 3 weeks of lead time; inventory and freight decisions need much longer, especially for Q4.
Confirm shipping cutoffs separately. USPS, UPS and FedEx publish exact holiday shipping deadlines each year, usually in November; this calendar doesn't include them since they change annually and aren't set yet for a future year.

Questions people ask

Why isn't Amazon Prime Day given an exact date?

Amazon sets and announces Prime Day itself, usually just a few weeks ahead, and the date isn't fixed by any formula. Rather than guess or reuse a past date, this tool lists it as a window (usually mid-July) and points you to Amazon Seller Central for the confirmed date.

Is this calendar US-focused?

Mostly, since it's the most common trading calendar for stores selling internationally from the US. Boxing Day (UK, Canada, Australia) and Singles' Day (China) are included; a fully localized calendar for every market isn't.

Can I add these dates to my team's shared calendar?

Yes, that's what the .ics export is for. Most calendar apps let you import an .ics file directly or subscribe to it.

How far ahead should I plan for Black Friday and Cyber Monday?

Most retailers start inventory and ad planning 8 to 12 weeks out, with email and creative typically finalized 2 to 3 weeks before. The table shows exactly how many days away each date is.

Last reviewed 30 September 2026.