Pinterest Description Generator
Write keyword-rich Pin titles and descriptions built for Pinterest search, plus board name ideas, for a product, gift guide or room idea Pin.
Pinterest works like a search engine
People type what they're looking for into Pinterest, and Pins get matched to those searches by the words in the title and description. Pinterest's own guidance is that adding the right title, description and keywords to a Pin helps more people discover it.
- Titles say plainly what the Pin shows, in the words a shopper would search, with the main keyword near the start.
- Descriptions work your search terms into 2 to 4 natural sentences, never as a list of keywords.
- Board names are suggested so your Pins land somewhere people searching that topic will find them too.
Publishing the Pin
- 01
Create the Pin
Upload your image or video, then paste the title and description into their fields when you add the descriptive details.
- 02
Link it to the product
Add the product page URL so a tap on the Pin lands on the right page. A Shopify or WooCommerce Pinterest integration can also turn your catalog into Product Pins automatically.
- 03
Sort into a board
Use one of the suggested board names, or your closest existing board, so the Pin sits with others on the same topic.
Pitfalls
- Don't repeat the same keyword in every sentence. Pinterest matches on meaning, and a natural description reads better than a keyword list.
- No hashtags or emoji in the description. They don't help matching and can look spammy.
- Search terms are only as good as what you give. Without any, the generator uses plain phrases a shopper would type for the product.
Questions people ask
What's the difference between a Pin title and description?
The title is the short, bold line shown with the Pin. The description is longer and gives Pinterest more context to match the Pin to searches.
Where do I get search terms to use?
Type a few words into Pinterest search and note what it autocompletes to, or check your Pinterest analytics for terms that already bring you traffic.
What's a Product Pin?
A Pin built from your product catalog that can show live pricing and availability. Pick Product Pin here for copy built around the product itself, rather than a lifestyle or inspiration angle.
Can I get several Pins for one product?
Yes, pick 3 or 5 Pins and each takes a different angle: a different use, room, season or search term, so you're not posting the same description twice.
I need captions for Instagram or TikTok instead.
Use the product caption generator for those platforms.
Related tools
Last reviewed 30 September 2026.
Sources: Pinterest Business Help: Pin performance and distribution · Pinterest Help: Guide to creating Pins
