Google Ads Headline Generator

A responsive search ad (RSA) takes up to 15 headlines and 4 descriptions and lets Google combine them into different ad versions, testing which combination performs best for each search. Because any headline can appear next to any other, each one has to make sense on its own.

The generator always writes the full 15 headlines and 4 descriptions, each well under its limit, so you can trim any that don't fit your ad group instead of writing more from scratch.

1. 01

   Open the ad group

   In Google Ads, go to your campaign and ad group, then open or create a responsive search ad.

2. 02

   Add the assets

   Paste the headlines into the Headlines fields and the descriptions into the Descriptions fields, in any order. Add the display path words if you use them.

3. 03

   Check the ad strength score

   Google Ads scores the ad as you build it. Adding more distinct headlines (not near-duplicates) usually raises the score.

4. 04

   Pin only when needed

   Pinning a headline or description to a fixed position stops Google testing combinations for that slot, so pin sparingly, for example a legal disclaimer that must always show.

• No ALL CAPS or gimmick punctuation. Google's editorial policies disallow capitalization or punctuation and symbols that aren't used for their intended purpose.
• No unverifiable superlatives. Don't claim "best", "#1" or "cheapest" unless you can back it up.
• Don't repeat near-identical headlines. Google's own guidance is that each headline should say something different so the combinations actually vary.
• The display path is cosmetic. It doesn't have to match your real URL structure, but it should look like part of it.