Ad Hook Generator

• Problem: names a specific frustration your product fixes, described as a situation rather than something wrong with the viewer.
• Curiosity: a true, specific detail that makes people want the next line.
• Demonstration: the most surprising thing the product visibly does, in the first second.
• Proof: only used when you give real proof (a rating, a review count, press). Without it, those hooks become extra Demonstration hooks.
• Offer: only used when you give a real offer. Without one, those hooks become extra Problem hooks.
• Contrast: the old way against your product's way, or a common assumption it proves wrong.

Each hook has under 10 spoken words or a headline, plus 2 to 6 words of on-screen text and what the first frame shows, so you can film straight from it.

1. 01

   Keep the rest of the ad the same

   Change only the hook between versions, so any difference in results comes from the hook, not the whole ad.

2. 02

   Judge on the right number

   For video, watch how many people keep watching past the first 3 seconds. For an image ad, watch click-through rate.

3. 03

   Give each hook enough spend

   Let each one run long enough to be judged fairly before you pick a winner, then write new hooks in the winner's style.