Ecommerce Revenue Calculator
Work out monthly revenue from traffic, conversion rate and order value, and see what each improvement is worth.
Your numbers
Your result · updates as you type
Monthly revenue
$23,400
20,000 sessions × 1.8% conversion × $65.00 average order = 360 orders a month, or $280,800 a year.
- Revenue per visitor
- $1.17
- With all three changes
- $31,145/mo
- Sessions for your goal
- 42,736
To reach $50,000/mo you need $26,600 more. At today's conversion and order value that's 22,736 more sessions, or a 113.7% lift in revenue per visitor with the traffic you have.
Breakdown
- Orders per month
- 360
- Revenue per month
- $23,400
- Revenue per year
- $280,800
- What-if orders per month
- 435.6
- What-if revenue per month
- $31,145
- Extra revenue per year from the changes
- $92,945
The ecommerce revenue formula
Every online store's revenue comes down to three numbers: how many people visit, how many of them buy, and how much they spend. Change any one and revenue moves by the same proportion.
Example: the default numbers
- Today
- 20,000 × 1.8% × $65 = $23,400 a month (360 orders)
- Each lever +10%
- $23,400 × 1.1 = $25,740
- All three +10%
- $23,400 × 1.1 × 1.1 × 1.1 = $31,145
- Sessions for $50,000
- $50,000 ÷ (1.8% × $65) = 42,736
Three 10% improvements add 33% to revenue, because they multiply. That's $92,945 a year more for this store.
Finding your numbers
- 01
Sessions
In Shopify, Analytics → Reports has sessions over time. In GA4, look under Reports → Acquisition.
- 02
Conversion rate
Shopify's Analytics dashboard shows online store conversion rate. Otherwise divide orders by sessions.
- 03
Average order value
Also on Shopify's Analytics dashboard, or divide revenue by orders.
- 04
Pick the cheapest lever
Traffic usually costs money every month. Conversion and AOV improvements keep paying once they're made.
Pitfalls
- Changes are relative. A 10% conversion lift takes 1.8% to 1.98%, not to 11.8%.
- The levers interact. More traffic from cold ads often converts worse, and a discount raises conversion but can lower AOV.
- Use a normal month. Sales and holidays distort all three numbers.
- Revenue isn't profit. Check margins with the contribution margin calculator.
Questions people ask
How do you calculate ecommerce revenue?
Multiply sessions by conversion rate by average order value. 20,000 sessions at a 1.8% conversion rate and a $65 AOV is $23,400 a month.
How much traffic do I need to make $10,000 a month?
Divide $10,000 by your revenue per visitor (conversion rate × AOV). At 1.8% and $65, that's about 8,550 sessions a month.
What's revenue per visitor?
Conversion rate times AOV: the average amount each visit is worth. It's the most you can spend per visitor before you lose money on revenue alone.
Which lever should I improve first?
Usually conversion rate or AOV, because those gains apply to all future traffic without an ongoing cost. Buying more traffic costs money every month.
Related tools
Want this builtinto your store?
I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.
Emmanuel Asika
Shopify & WooCommerce developer, Dublin
I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.
Last reviewed 30 September 2026.