Etsy Offsite Ads Fee Calculator

See what the 12% or 15% Offsite Ads fee takes from an order, where the $100 cap kicks in, and what you keep.

Your numbers

▾

The order

Item price

Include any personalization or gift wrap charge.

Shipping you charge

Sales tax the buyer pays

US only. Etsy's processing fee is charged on the tax too. Leave at 0 outside the US (your price already includes VAT).

Where your bank account is

Sets the Etsy Payments rate and any Regulatory Operating fee.

Offsite Ads

Your Offsite Ads rate

12% applies for life once your shop passes $10,000 in sales over 365 days.

Your costs

Item cost

Materials or wholesale cost.

Shipping label you pay

Your result · updates as you type

Offsite Ads fee on this order

$6.90

15% of the $46.00 order. Your profit drops from $24.18 to $17.28.

Take-home, normal sale: $41.18
Take-home, Offsite Ads sale: $34.28
Profit after costs: $17.28

Shops under $10,000 in yearly sales can opt out of Offsite Ads in Shop Manager → Settings → Offsite Ads. Once you pass $10,000 you're enrolled for good at 12%, so price for it.

Offsite Ads fee by order size (15%)

$25

$3.75

$50

$7.50

$100

$15.00

$250

$37.50

$500

$75.00

$667 (cap)

$100.00

$1,000

$100.00

Breakdown

Order total (item + shipping): $46.00
Listing fee: −$0.20
Transaction fee (6.5%): −$2.99
Payment processing (3% + 0.25): −$1.63
Offsite Ads fee (15%, max $100): −$6.90
Etsy fees in total: $11.72
Item cost and shipping label: −$17.00
Profit on this order: $17.28

How the Offsite Ads fee is worked out

Etsy buys ads for your listings on Google, social networks and other sites. If a buyer clicks one and orders from your shop within 30 days, Etsy charges an Offsite Ads fee on that whole order. It comes on top of the usual listing, transaction and processing fees.

Offsite Ads fee = rate × (item price + shipping + gift wrap), capped at $100 per order

The rate is 15%, or 12% once your shop has made $10,000 in sales over the prior 365 days. Outside the US, the fee also applies to tax included in your prices.

Example (the calculator's starting numbers)

Item price + shipping: $40.00 + $6.00 = $46.00
Offsite Ads fee (15%): $6.90
Listing, transaction (6.5%) and processing (3% + $0.25): $0.20 + $2.99 + $1.63
Etsy fees in total: $11.72
Item cost + shipping label: $12.00 + $5.00

Take-home is 46 − 11.72 = $34.28 and profit is $17.28, against $24.18 on the same order without the ad.

The cap matters for big orders. At 15% you hit $100 on an order of $666.67. At 12% it takes $833.33. Anything above that costs you no more.

12% or 15%, and can you opt out?

Your shop's sales in the prior 365 days	Offsite Ads rate	Can you opt out?
Under $10,000	15%	Yes, while you stay under $10,000
$10,000 or more (at any point)	12% for the life of the shop	No, participation becomes required

Etsy checks the threshold on the first day of each month. Sales for the threshold count item price times quantity, minus discounts and cancellations, and leave out shipping, tax and gift wrap.

To opt out while you're under $10,000, go to Shop Manager → Settings → Offsite Ads. If most of your listings are thin-margin, opting out can be worth it. If you have healthy margins, the extra sales usually pay for the fee.

Pricing so an Offsite Ads sale still pays

Run your best sellers through the Etsy reverse fee calculator with Offsite Ads set to 12% or 15%. That gives the price that keeps your profit even on an ad-driven order.
Charge shipping rather than folding it into the price if your margins are thin. The fee applies to shipping either way, but a visible shipping charge keeps your item price competitive in search.
If you're thinking of moving part of your sales to your own store, the Etsy vs Shopify calculator shows when that becomes cheaper.

The Offsite Ads cap is set in US dollars. For shops in other currencies the calculator treats it as 100 in your currency, which is close but not exact. Rates last checked 30 Sep 2026.

Questions people ask

What is the Etsy Offsite Ads fee?

A 15% fee (12% for shops past $10,000 in yearly sales) on any order placed within 30 days of a buyer clicking an Etsy ad for your listing on another site. It's capped at $100 per order.

Does the Offsite Ads fee include shipping?

Yes. It's charged on the item price plus shipping and gift wrap. Outside the US it also applies to tax that's included in your listing prices.

Can I turn off Etsy Offsite Ads?

Only while your shop has made less than $10,000 in the prior 365 days, from Shop Manager → Settings → Offsite Ads. Once you reach $10,000 you're enrolled at 12% for good.

Do I pay Offsite Ads and Etsy Ads on the same order?

No. If the buyer's last click within those 30 days was an Etsy Ad (the on-site ads you pay for), only the Etsy Ads fee applies.

Is the Offsite Ads fee refunded if the order is cancelled?

Etsy recalculates fees on refunds made through Etsy Payments, so check your payment account after a refund. Refunds that Etsy covers under its Purchase Protection program don't credit fees back.

Last reviewed 30 September 2026.

Sources: Etsy Fees & Payments Policy · Etsy Payments Policy (processing fees by country) · Etsy Help: What is a Regulatory Operating Fee?