Etsy Reverse Fee Calculator

Enter the profit you want and your costs. Get the Etsy listing price that leaves exactly that after every fee.

Describe the result you need. AI will set up the tool and ask for any missing details.

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Your numbers

What you want to keep
$

Materials, packaging and your supplier cost.

$
$
How you sell

0 if you offer free shipping.

$

US only. Etsy's processing fee is charged on the tax too. Leave at 0 outside the US (your price already includes VAT).

%

Sets the Etsy Payments rate and any Regulatory Operating fee.

Price so an Offsite Ads sale still hits your profit.

Your result · updates as you type

List your item at

$31.44

Etsy takes $3.44 (10.9% of the order), which leaves your $15.00 profit after costs.

Normal sale price
$31.44
Price if Offsite Ads 12%
$36.25
Price if Offsite Ads 15%
$37.69

Round up to a price that looks natural (for example 31.44 to 31.99). Rounding up only adds to your profit.

Price needed in each case
Normal sale
$31.44
Offsite Ads 12%
$36.25
Offsite Ads 15%
$37.69

Breakdown

Listing price
$31.44
Shipping charged
$0.00
Listing fee
−$0.20
Transaction fee (6.5%)
−$2.04
Payment processing (3% + 0.25)
−$1.19
Item cost and label
−$13.00
Profit you keep
$15.00

Working backwards from your profit

Most Etsy fees are a percentage of what the buyer pays, so you can't just add them to your costs. The calculator solves for the price where your costs, your profit and every fee all fit.

Order total = (profit + item cost + label cost + $0.20 listing fee + fixed processing fee) ÷ (1 − 6.5% − processing % − Regulatory Operating fee % − Offsite Ads %)
Listing price = order total − the shipping you charge. The US processing rate is 3% + $0.25.

Example (the calculator's starting numbers, US shop, free shipping)

Profit you want
$15.00
Item cost + shipping label
$8.00 + $5.00
Fixed fees
$0.20 listing + $0.25 processing
Percentage fees
6.5% + 3% = 9.5%

(15 + 8 + 5 + 0.45) ÷ 0.905 = 31.436, rounded up to $31.44. Etsy takes $3.44 and you keep exactly $15.00.

Etsy fees by seller location

Bank account inPayment processingRegulatory Operating fee
United States3% + $0.25None
United Kingdom4% + £0.200.48%
Canada3% + C$0.25 (4% on international orders)0.50%
Australia3% + A$0.25 (4% on international orders)None
Germany, Netherlands, Ireland, Austria4% + €0.30None
France / Italy / Spain4% + €0.301.14% / 0.80% / 0.88%

Every shop also pays the $0.20 listing fee (charged again each time a multi-quantity listing sells) and the 6.5% transaction fee on item price, shipping and gift wrap. Listing in a currency other than your payment account adds a 2.5% conversion fee.

Using the price in your shop

  1. 01

    Round up

    Take the price shown and round up to a natural-looking number ($31.44 becomes $31.99). Rounding up only adds profit.

  2. 02

    Decide on Offsite Ads

    If your shop is past $10,000 a year you can't opt out, so use the 12% option for your best sellers. The Offsite Ads calculator shows the hit on a single order.

  3. 03

    Update in bulk

    In Shop Manager → Listings, tick the listings and use Editing options → Edit prices to raise prices by a fixed amount or a percentage.

The listing fee and the Offsite Ads cap are set in US dollars. For shops in other currencies the calculator uses the same numbers in your currency, which is a small approximation. Rates last checked 30 Sep 2026.

Questions people ask

How much does Etsy take from a sale?

In the US: $0.20 to list, 6.5% of the item price plus shipping, and 3% + $0.25 for payment processing. On a $31.44 item with free shipping that's $3.44, about 11%. Offsite Ads adds 12% or 15% on the orders it brings.

Should I charge for shipping or offer free shipping on Etsy?

Etsy's transaction fee applies to shipping too, so the fees are nearly the same either way. Free shipping with the cost built into the price tends to help in search, especially for US orders.

Does the calculator include Etsy Ads?

No. Etsy Ads is a daily budget you set, not a per-sale fee. Divide your monthly Etsy Ads spend by your orders and add it to the item cost to include it.

Why does my price go up so much with Offsite Ads?

A 15% fee on top of Etsy's other 9.5% means the price has to rise by about 20% to keep the same profit. Price your best sellers for it, since they're the listings Etsy advertises most.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com