EStore Tools

Etsy vs Shopify Fees Calculator

Find the monthly order volume where your own Shopify store costs less than selling on Etsy, with marketing included.

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Your numbers

Your sales
$
orders
Etsy

Each renews every 4 months at $0.20.

Shop Manager → Marketing → Offsite Ads shows this.

%
Shopify

Reviews, email, a paid theme spread over 12 months.

$

Etsy brings buyers to you. Your own store has to pay for them. 5 to 15% of sales is a common range.

%

Your result · updates as you type

Shopify becomes cheaper at

33 orders/mo

About $1,485 a month in sales. At your 150 orders, your own store saves $182 a month ($2,181 a year).

Etsy fees per month
$814
Shopify costs per month
$632
Cost per order: Etsy vs Shopify
$5.40 vs $3.86

On these numbers your own store pays for itself. Most sellers keep Etsy running while the Shopify store builds its own traffic. If you want help setting that up, I build Shopify stores for Etsy sellers (see below).

Monthly saving with Shopify, by order volume
10 orders
−$35
25 orders
−$11
50 orders
+$27
100 orders
+$105
200 orders
+$259
400 orders
+$568
800 orders
+$1,186

Breakdown

Etsy listing renewals
$4.00
Etsy listing fee per sale
$0.20
Etsy transaction + processing per order
$4.53
Etsy Offsite Ads per order (average)
$0.68
Etsy total per month
$814.00
Shopify Basic plan (yearly)
$29.00
Apps and theme
$25.00
Shopify Payments (2.9% + 30¢) per order
$1.61
Marketing per order
$2.25
Shopify total per month
$632.25

How the comparison works

Etsy's costs grow with every order. Shopify's are mostly fixed (the plan and apps) plus a smaller card fee per order. So there's an order volume where the two lines cross: below it Etsy is cheaper, above it your own store is.

Break-even orders = (Shopify plan + apps − Etsy listing renewals) ÷ (Etsy cost per order − Shopify cost per order)
Shopify's cost per order includes the card fee and the marketing you'll spend to replace the buyers Etsy sends you.

Example (the calculator's starting numbers)

Average order
$45, 150 orders a month, 80 active listings
Etsy per order
$0.20 + 6.5% + 3% + $0.25 + Offsite Ads on 10% of orders = $5.40
Etsy listing renewals
80 ÷ 4 × $0.20 = $4.00 a month
Shopify per order
2.9% + $0.30 card fee + 5% marketing = $3.86
Shopify fixed
$29 Basic (yearly) + $25 apps = $54 a month

Break-even = (54 − 4) ÷ (5.40 − 3.86) = 33 orders a month. At 150 orders, Etsy costs $814 and Shopify $632: about $182 a month saved.

What the numbers don't show

  • Traffic. Etsy's fees pay for buyers who are already searching. Your own store has to find them, which is why the marketing field matters most. Be honest with it.
  • Your time. Running a store means SEO, email and ads. Many sellers keep Etsy for discovery and use their own store for repeat customers.
  • Payouts and tax. Both platforms handle card payments. On Shopify you also set up taxes and shipping yourself (Settings → Taxes and duties and Settings → Shipping and delivery).
  • Premium and foreign cards. Shopify charges more for Amex, business and foreign cards. The Shopify fee calculator models your card mix.

Moving from Etsy to your own store

  1. 01

    Export your listings

    In Etsy go to Shop Manager → Settings → Options → Download Data and download your listings CSV.

  2. 02

    Import to Shopify

    Map the columns to Shopify's product CSV and import it from Products → Import. Check variants and images after the import.

  3. 03

    Run both for a while

    Keep your Etsy shop open while your store builds traffic from your own channels, such as social accounts and an email list. Etsy's fees policy bans directing Etsy buyers to buy elsewhere, so don't promote your store to them.

Shopify prices are US plans billed yearly or monthly. Rates last checked 30 Sep 2026.

Questions people ask

Is Shopify cheaper than Etsy?

Per order, usually yes: Shopify Payments is 2.9% + 30¢ on Basic against roughly 9.5% + 45¢ on Etsy. But Shopify has a monthly plan and you pay for your own traffic, so Etsy is cheaper for small shops.

At what point should I move from Etsy to Shopify?

When you're past the break-even volume in this calculator and you have a way to bring buyers to your store, such as an email list, repeat customers or social followers. Most sellers run both for a while.

Can I sell on Etsy and Shopify at the same time?

Yes. Many sellers use Etsy for discovery and Shopify for repeat buyers. Keep stock in sync with an inventory app or by listing only a few products on both.

What marketing share should I enter?

What you expect to spend on ads, email and content to replace Etsy's traffic, as a share of sales. Shops with loyal customers may need little. Shops that live on Etsy search need much more.

Related tools

Shopify Fee CalculatorYour monthly Shopify cost by plan: subscription, Shopify Payments card rates by card type, or the third-party gateway surcharge.Etsy Reverse Fee CalculatorEnter the profit you want and your costs. Get the Etsy listing price that leaves exactly that after every fee.Etsy Offsite Ads Fee CalculatorSee what the 12% or 15% Offsite Ads fee takes from an order, where the $100 cap kicks in, and what you keep.Marketplace Fee ComparisonEnter one item and see the fees on eBay, Etsy, Poshmark, Mercari, Depop, Vinted, Whatnot, Shopify and WooCommerce, ranked by what you keep.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: Etsy Fees & Payments Policy · Etsy Payments Policy (processing fees by country) · Shopify pricing (US)