Amazon Bullet Points Generator

Amazon updated its bullet point requirements on August 15, 2024, restricting special characters, emojis and some phrases, including refund-related guarantees. The generator writes to those rules:

Amazon also says each bullet should cover unique product information. The tool gives every bullet a different job: the main benefit, the key spec, materials, use and care, then what's in the box or who it suits.

• A short label, then the detail, such as Keeps drinks cold: double-wall vacuum insulation holds temperature for up to 24 hours. Shoppers scan the labels and read the ones that matter to them.
• Benefit first, feature second. Each bullet says what the shopper gets, then the fact that delivers it.
• Your keywords once each, where they fit naturally. Repeating a keyword doesn't help, and it reads badly.
• Claims Amazon doesn't allow are listed in Notes, so you know what was left out and why.

Each bullet comes in its own box with a character count, so you can check it against the 255-character limit before you paste.

1. 01

   Open the listing

   In Seller Central, go to Catalog → Manage all inventory, find the product and choose Edit.

2. 02

   Find the bullet fields

   The bullet points sit with the product description in the listing's description section. Paste one bullet into each field, in order.

3. 03

   Save and check the page

   Save, then view the product page after it updates. If Amazon flags a bullet, the message tells you which rule it breaks.

If you want the title, bullets, description and search terms together, use the Amazon listing generator instead.