EStore Tools

Amazon Listing Generator

Get a full Amazon listing in one pass: title, Item Highlights, five bullets, a plain-text description and backend search terms, all written to Amazon's rules.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

Enter to submit · Shift + Enter for a new line

Sent to AI. Leave out passwords and private customer data.

Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

What you get, and the rules each part follows

PartRule the tool writes toSource
Title75 characters or fewer in the US from July 27, 2026 (all categories except media); no ! $ ? _ { } ^ ¬ ¦; no word more than twiceSeller Central announcements
Item HighlightsUp to 125 more characters shown with the titleSeller Central announcement
Bullet pointsFive bullets, 10 to 255 characters each, no emojis, special characters or restricted claimsBullet point requirements
DescriptionPlain text, since Amazon no longer supports HTML in descriptionsSeller Central announcement
Search termsUnder 250 bytes, no repeats, no words already in the title or bulletsUse search terms effectively

Writing all five parts together means each has a job: the title names the product, Item Highlights and bullets sell it, the description adds context, and search terms catch the words that fit nowhere else. Nothing is repeated for the sake of it.

Title limits by marketplace

The 75-character title rule comes from Amazon's US Seller Central announcement. Other marketplaces and media categories can differ, so the tool lets you choose 200 characters, the earlier limit for most categories. Check your own marketplace's announcements before you rely on either.

AI models count characters loosely, so the tool aims below the limit: 55 to 70 characters for a 75-character title. Each part comes in its own box with a character count, so you can check it before pasting.

Putting the listing live

  1. 01

    Open the listing

    In Seller Central, go to Catalog → Manage all inventory, find the product and choose Edit.

  2. 02

    Title and Item Highlights

    Paste the title into the title field, and the Item Highlights text where your listing offers it.

  3. 03

    Bullets and description

    Paste one bullet into each bullet field, then the description into Product Description.

  4. 04

    Search terms

    Paste the search terms into the Search Terms field on the listing's keywords section. Check the byte count with the backend keywords checker first.

  5. 05

    Read Notes

    Anything the tool left out because Amazon doesn't allow it is listed at the end. Add any missing facts it suggests and run it again.

Questions people ask

Can I use this for a brand-new product?

Yes. Give it everything you know: materials, sizes, specs, what's in the box and who buys it. The more facts you give, the less the tool leaves for you to fill in.

Why is the title so short?

Amazon's US rule, from July 27, 2026, is 75 characters or fewer for all categories except media. Extra details go into Item Highlights and the bullets. Choose 200 characters if your marketplace still allows it.

Will it invent features to fill the bullets?

No. It uses only the details you give and writes fewer bullets if there aren't enough facts. Check every number before publishing.

Does it do keyword research?

No. It writes from your details and the keywords you give. Use your own research or Amazon's search term report for the keywords, then paste them into Main keywords.

Is it free?

Yes, with a fair-use limit so it stays free for everyone. There's no sign-up. Your notes are sent to an AI model only to write the copy.

Related tools

Amazon Title ShortenerCut a long Amazon title down to the 75-character limit, keep the keywords that matter and move the rest into Item Highlights.Amazon Backend Keywords CheckerCheck backend search terms against Amazon's byte limit, strip repeats and wasted words, and get a cleaned version.Amazon Bullet Points GeneratorTurn your product notes into benefit-led Amazon bullet points that stay inside the character limits and avoid the phrases Amazon removes.Amazon Rufus Listing CheckerSee which questions shoppers ask Amazon's AI assistant your listing answers, which it misses, and the exact lines to add.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: Amazon Seller Central: Updates to improve your product titles begin on July 27 · Amazon Seller Central: New product title requirements effective January 21, 2025 · Amazon Seller Central: Product bullet point requirements · Amazon Seller Central: Remove HTML tags from your listings · Amazon Seller Central: Use search terms effectively