Amazon Title Checker
Paste your product title to check it against Amazon's character limit, banned characters, repeated words and promotional language.
Special characters inside the brand name are allowed.
Amazon doesn't publish where titles are cut on phones. Adjust this to match what you see.
- Characters
- 149
- Over by
- 74
- Words
- 24
- Issues
- 5
Highlighted
HydroPeak Insulated Water Bottle 32 oz - Stainless Steel Water Bottle with Straw Lid, BPA Free, Leak Proof Water Bottle for Gym & Travel - BEST Gift!
- 74 characters over the 75-character limitMove materials, features and use cases into Item Highlights or bullet points. The part past the limit is highlighted.
- Uses characters Amazon doesn't allowRemove !. They're only allowed as part of the brand name.
- Repeats a word more than twice"water" × 3, "bottle" × 3. Amazon allows each word at most twice, apart from short words like "and" or "for".
- Reads like a promotion"best", "free" describe an offer, not the product. Put deals in a coupon or promotion instead.
- Words in all capitalsBEST. Use title case unless it's a brand or acronym.
Shortened preview
HydroPeak Insulated Water Bottle 32 oz - Stainless Steel Wat…
The first 60 characters, the way a cut-off title looks in a narrow search result. Change the cut-off to match what you see on your phone.
Cleaned title
HydroPeak Insulated Water Bottle 32 oz - Stainless Steel Water Bottle with Straw Lid, BPA Free, Leak Proof Water Bottle for Gym & Travel - BEST Gift
148 characters. Banned characters and extra spaces removed; the length and repeated words still need your edit.
What the checker looks for
Amazon tightened its US title character limit to 75 characters, spaces included, for most categories from 27 Jul 2026 (some categories, mainly media, still use a 200-character limit). This checker counts characters against your chosen limit and flags the other issues Amazon's title style guide calls out.
Worked example (the checker's sample title, default 75-character limit)
- Sample title
- “HydroPeak Insulated Water Bottle 32 oz - Stainless Steel Water Bottle with Straw Lid, BPA Free, Leak Proof Water Bottle for Gym & Travel - BEST Gift!”
- Length
- 149 characters, 74 over the limit
4 issues: 74 characters over the limit, a banned “!”, “water” and “bottle” each used 3 times (Amazon allows a word twice), and “best” and “free” read as promotional. “BEST” in capitals is also flagged.
What each check means
- Character limit. Counts every character including spaces, using your chosen limit (75, the older 200, or a custom number). The part past the limit is highlighted in the title.
- Banned characters. Amazon disallows symbols like
!,$,?,_,{,},^in titles, except inside your brand name, which you can enter so it's excluded from the check. - Repeated words. Amazon allows a word (other than short connectors like "and" or "for") at most twice in a title.
- Promotional language. Words like "best", "free", "sale" or "#1" describe an offer, not the product, and belong in a coupon or promotion instead of the title.
- All-caps words and extra spacing, both of which Amazon's style guide asks sellers to avoid outside a brand or acronym.
Fixing a title
The Cleaned title output strips banned characters and extra spaces automatically. It won't shorten the title or remove repeated words for you: move materials, use cases and extra features into Item Highlights or bullet points instead, and keep the title to the product name, key variant details (size, color, count) and brand.
Questions people ask
What is Amazon's title character limit in 2026?
75 characters, spaces included, for most US categories since 27 Jul 2026. Some categories, mainly media, still use the older 200-character limit.
What characters are banned from Amazon titles?
Symbols including !, $, ?, _, {, }, ^ and a few others, except when they're part of your registered brand name.
Can I repeat a word in my Amazon title?
Once more, but not a third time. Amazon allows a word at most twice, apart from short connecting words like "and", "for" or "with".
Why can't I use "free shipping" or "best seller" in my title?
Amazon treats those as promotional claims about an offer rather than facts about the product, and can suppress listings that use them. Put deals in a coupon or promotion instead.
Does the character limit include spaces?
Yes. Amazon counts every character, spaces included, toward the limit.
Related tools
Want this builtinto your store?
I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.
Emmanuel Asika
Shopify & WooCommerce developer, Dublin
I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.
Last reviewed 30 September 2026.