Amazon Rufus Listing Checker

Rufus is Amazon's AI shopping assistant. On a product page, shoppers ask it things like "is this jacket machine washable?" Amazon says it answers from the product listing details, customer reviews and community Q&As.

On May 13, 2026, Amazon brought Rufus and Alexa+ together as Alexa for Shopping on the Amazon app and website. Sellers still search for "Rufus", and the principle hasn't changed: the assistant can only repeat facts that are written somewhere.

That's the part you control. When your listing states a fact plainly, the assistant can give it. When it says "premium quality" or "great gift for anyone", there's nothing to answer with, and the shopper is left with reviews or no answer at all.

1. 01

   Predicts the questions

   It writes the 10 questions shoppers most often ask about your kind of product, putting any questions you've had from customers first.

2. 02

   Checks your listing

   Each question is marked Answered, Partly or Not answered, with where the answer sits: the title, a bullet or the description.

3. 03

   Scores it

   The score is the number of questions your listing answers, out of 10.

4. 04

   Writes the fixes

   For gaps, it writes the line to add. Where you haven't given the fact, it leaves [add the fact] for you instead of guessing.

It also flags vague phrases that answer nothing, and says what fact to put in their place.

• Put fit, size and compatibility in the bullets. They're the most asked and the most scanned.
• Put use, care and "who it's for" in the description, as plain sentences.
• Answer real customer questions in your listing copy, then keep the wording consistent across the title, bullets and description.
• Read your reviews. If they keep mentioning a problem, such as a lid that's hard to open, address it honestly in the listing.

The Amazon bullet points generator can rewrite your bullets with the missing facts included.