Amazon URL Builder

Build a search link, brand-filtered search link, product link and add-to-cart link (a super URL) from an ASIN and keyword.

Your details

Amazon store

ASIN

The 10-character product ID on the product page, under Product information.

Search keyword

The phrase you want shoppers to search for. Use one you already rank on page one for.

Brand name

Exactly as it shows under the title on Amazon.

Quantity for the add-to-cart link

Your Amazon links

# 1. Search link (search-find-buy): shoppers land on the results for your keyword
https://www.amazon.com/s?k=insulated+water+bottle+with+straw

# 2. Search link filtered to your brand (uses Amazon's brand filter parameter, which Amazon doesn't document: click-test it)
https://www.amazon.com/s?k=insulated+water+bottle+with+straw&rh=p_89%3AHydroPeak

# 3. Product page with your keywords in the path (the words before /dp/ don't change which page opens)
https://www.amazon.com/HydroPeak-Insulated-Water-Bottle-With-Straw/dp/B0C4XK7Q2M

# 4. Clean product link
https://www.amazon.com/dp/B0C4XK7Q2M

# 5. Add-to-cart link: adds the item to the shopper's cart, then shows the cart
https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B0C4XK7Q2M&Quantity.1=1

Open every link in a private window before you use it in an email, ad or social post. For sales tracking, add Amazon Attribution tags to the links you send traffic to.

What a super URL is for

A “super URL” is simply a search results link for a keyword, sent to a shopper who then searches, clicks and buys, the same path Amazon's own algorithm rewards for that keyword. This tool builds the search link plus a few related links from an ASIN and a keyword you already rank on page one for.

Worked example (the builder's starting values)

Store, ASIN, keyword: amazon.com, B0C4XK7Q2M, “insulated water bottle with straw”
Brand: HydroPeak

Search link: amazon.com/s?k=insulated+water+bottle+with+straw. Product link: amazon.com/dp/B0C4XK7Q2M. Add-to-cart link adds quantity 1 and opens the cart.

The five links, and where to use each

Search link. The plain keyword search. Use it in ads, emails or social posts pointing to a keyword you want to rank for.
Brand-filtered search link. Adds Amazon's brand filter parameter to the search, which isn't documented by Amazon, so click-test it before you rely on it.
Product page with keywords in the path. The words before /dp/ don't change which page opens; they're cosmetic and don't affect ranking or click attribution.
Clean product link, the shortest form of the product page.
Add-to-cart link, which adds the item to the shopper's cart at the quantity you set, then shows the cart.

Before you send a link

Test every link in a private browser window before sending it in an email, ad or social post, since a signed-in session can hide problems a fresh visitor would see. For tracking which channel drove a sale, add Amazon Attribution tags to the links you send external traffic to; this tool builds the base links, not attribution tags.

Questions people ask

What is an Amazon super URL?

A search results link built from a keyword, sent to shoppers so they search, click and buy through it, the same path Amazon's ranking algorithm credits for that keyword. It's not a hidden or special URL, just a plain search link.

Does using a super URL actually help ranking?

Sellers use them because a real search-click-purchase path can support ranking signals for that keyword, but Amazon doesn't publish the mechanics, and manipulating search results with fake activity breaks Amazon's policies. Use it to route real, organic-style traffic, not simulated searches.

What does the brand filter link do?

It adds Amazon's p_89 brand refinement parameter to a search link, narrowing results to your brand. Amazon doesn't document this parameter, so test it in a browser before using it.

Does the keyword in a product link's path matter?

No. The words between the domain and /dp/ASIN are cosmetic and don't affect which product loads or how Amazon tracks the click.

Can I build links for other Amazon stores, like the UK or Canada?

Yes, pick the store from the dropdown. The tool builds the same five link types using that store's domain.

Last reviewed 30 September 2026.