EStore Tools

Amazon Product Description Generator

Write a plain-text Amazon product description that fits the field, adds context your bullets don't, and leaves out claims Amazon removes.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

Enter to submit · Shift + Enter for a new line

Sent to AI. Leave out passwords and private customer data.

Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

Why the description is plain text

Amazon announced in Seller Central that from July 30, 2021 it would stop supporting HTML tags in product descriptions. Descriptions that still contain them lose their formatting, and some lines can disappear entirely. Line breaks are the only formatting Amazon kept.

So the generator writes clean paragraphs with a blank line between them, and no tags, bullet symbols or emojis. If you want images, layouts and comparison charts, that's what A+ Content is for.

What goes in it

LengthCharactersParagraphs
Short400 to 6002
Standard800 to 1,2003 or 4
Long1,400 to 1,9004 or 5
  • Opening: what the product is and the problem it solves, with your first keyword.
  • Middle: the features and why they matter, then the specs written as sentences.
  • Close: how to use or care for it, and what's in the box.
  • Left out: the same claims Amazon restricts in bullets (eco-friendly, anti-bacterial, guarantees, contact details), plus prices, shipping and promotional words.

Sellers generally work to a 2,000-character limit for this field, so even Long stays under it. The code box shows a character count so you can confirm before pasting.

Adding it in Seller Central

  1. 01

    Open the listing

    In Seller Central, go to Catalog → Manage all inventory, find the product and choose Edit.

  2. 02

    Paste the description

    Use Copy on the description box and paste it into Product Description, keeping the blank lines between paragraphs.

  3. 03

    Check for leftovers

    Delete any old HTML such as <b> or <br> from previous versions. Amazon won't format it, and it can hide lines.

Questions people ask

Can I use HTML in an Amazon product description?

No. Amazon stopped supporting HTML tags in product descriptions in 2021. Formatting is stripped, and line breaks are the only formatting it kept. Write plain paragraphs instead.

How long can an Amazon product description be?

Sellers generally work to 2,000 characters. The limit can differ by category and marketplace, so check the field in Seller Central. This tool stays under 1,900.

What's the difference between the description and A+ Content?

The description is plain text any seller can add. A+ Content adds images, layouts and comparison charts, and is available to brand owners enrolled in Brand Registry.

Should the description repeat my bullet points?

No. Use it for context the bullets can't give: how the product is used, who it suits and how to care for it.

Is it free?

Yes, with a fair-use limit so it stays free for everyone. There's no sign-up. Your notes are sent to an AI model only to write the copy.

Related tools

Amazon Bullet Points GeneratorTurn your product notes into benefit-led Amazon bullet points that stay inside the character limits and avoid the phrases Amazon removes.Amazon A+ Content GeneratorGet headline and body copy for each A+ module, a brief for every image, and comparison-chart text for your own product range.Amazon Listing GeneratorGet a full Amazon listing in one pass: title, Item Highlights, five bullets, a plain-text description and backend search terms, all written to Amazon's rules.Product Description RewriterPaste supplier or dropshipping copy and get an original description built from the same facts, without the clutter.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: Amazon Seller Central: Remove HTML tags from your listings · Amazon Seller Central: Product bullet point requirements · Sell on Amazon: How to create A+ Content