Google Shopping Feed Generator
Paste a product CSV and get a Merchant Center-ready text (TSV) or XML feed with the right column names and price format.
Your details
Your Merchant Center feed
[id] [title] [description] [link] [image_link] [availability] [price] [brand] [gtin] [condition]
SKU-001 Organic Cotton Tee - Black - M Soft organic cotton crew neck t-shirt. https://example.com/products/cotton-tee?variant=1 https://example.com/img/tee-black.jpg in_stock 24.00 USD Your Brand 012345678905 new
SKU-002 Organic Cotton Tee - White - L Soft organic cotton crew neck t-shirt. https://example.com/products/cotton-tee?variant=2 https://example.com/img/tee-white.jpg in_stock 24.00 USD Your Brand new
SKU-003 Wool Runner Sneaker Machine washable wool sneaker. https://example.com/products/wool-runner preorder new
SKU-004 Canvas Tote Bag example.com/products/tote https://example.com/img/tote.jpg in_stock 18.5 USD used4 products converted. In Merchant Center, set this up as a scheduled fetch text feed (tab separated).
Text (TSV) vs. XML feeds
Merchant Center accepts a scheduled fetch in a few formats. This tool builds two of them from the same product list:
- Text (TSV): tab-separated values, with each column header in square brackets, like
[id]and[price]. This is the simplest format to host as a plain text file. - XML: an RSS 2.0 feed with Google's
g:namespace (xmlns:g="http://base.google.com/ns/1.0"), each product wrapped in an<item>with tags like<g:id>and<g:price>.
Paste your product list as a CSV with columns for id, title, description, link, image_link, price, availability, brand, gtin and condition. Columns are matched by name (case-insensitive), so the exact order doesn't matter.
Setting it up in Merchant Center
- 01
Host the file
Save the downloaded file somewhere with a stable public URL (a page on your store, or file storage you control).
- 02
Add a feed
In Merchant Center, go to Products → Feeds, add a new primary feed, and choose Scheduled fetch. Point it at your file's URL.
- 03
Set a schedule
Merchant Center re-fetches the file on the schedule you pick, at most once a day for a scheduled fetch feed.
Questions people ask
What columns does my CSV need?
At minimum: id, title, link, image_link, price and availability. brand, gtin and condition are strongly recommended and get carried through when present.
How is price formatted in the output?
As a number and a currency code, like "24.00 USD". If your CSV price column has no currency, the currency you pick in the form is added automatically.
Which availability values does Google accept?
in_stock, out_of_stock, preorder and backorder. Anything else in your CSV is converted to in_stock, so check those rows before publishing.
Can I use this feed for a scheduled fetch and a one-time upload?
Yes, both the text and XML formats work for either. A scheduled fetch just means Merchant Center re-downloads the file on its own on a schedule you set.
Related tools
Want this builtinto your store?
I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.
Emmanuel Asika
Shopify & WooCommerce developer, Dublin
I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.
Last reviewed 30 September 2026.
Sources: Google Merchant Center Help: Product data specification · Google Merchant Center Help: Feed formats and file types