EStore Tools

Shopify Markets Hreflang Checker

Check a Shopify Markets store's hreflang tags for valid codes, a self-reference, an x-default, and links that actually point back.

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What gets checked

  • Tags exist at all. Shopify Markets adds them automatically for domains, subdomains and subfolders you've set up, so a missing set usually means a market has no web presence assigned yet.
  • Valid codes: language codes (and optional region) in the right format, like en or en-GB.
  • x-default present, so visitors outside your listed markets get a sensible page.
  • No duplicates: the same language code shouldn't appear twice.
  • Reciprocal links: Google requires that if page A lists page B as an alternate, page B lists page A back. This check fetches a sample of the alternate URLs and confirms they link back.

If tags are missing or broken

  1. 01

    Check Markets setup

    Settings → Markets. Each market needs a domain, subdomain or subfolder assigned before Shopify generates hreflang tags for it.

  2. 02

    Check for an app override

    A translation or SEO app can add its own (sometimes conflicting) hreflang tags. Two sets on the same page is worse than one correct set.

  3. 03

    Re-check after publishing

    Changes to Markets can take a few minutes to reach the live storefront.

Questions people ask

Why are my hreflang tags missing even though I have multiple Markets set up?

Shopify only generates hreflang tags for a market once it has a domain, subdomain or subfolder assigned to it, not for a market that only changes currency or pricing.

What does "reciprocal" mean here?

If your US page lists your UK page as an alternate, your UK page needs to list the US page back. Google ignores hreflang annotations that aren't reciprocal, so a one-directional link is effectively wasted.

How many alternate pages does this check fetch?

Up to four, to keep the check fast. If you have more markets than that, spot-check the rest by viewing page source on a couple of others.

Does a wrong hreflang tag hurt my ranking?

It doesn't cause a penalty, but Google may simply ignore it and show shoppers the wrong regional page, which is a lost sale even if the ranking itself is unaffected.

Related tools

Hreflang GeneratorTurn a list of language and country versions of a page into ready-to-paste hreflang tags for a multi-region store.Shopify Canonical CheckerCheck a Shopify product URL for duplicate /collections/*/products/* paths and variant URL canonical issues.Ecommerce Platform DetectorFetch any store's homepage and find out whether it's built on Shopify, WooCommerce, BigCommerce, Magento, or something headless.Product Schema GeneratorGenerate Product JSON-LD with price, availability, shipping and returns: the fields Google uses for merchant listings.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: Google Search Central: Telling Google about localized versions of your page · Shopify Help Center: Setting up international domains and subfolders