EStore Tools

Product Link Preview Checker

Fetch a product URL and see how it previews on WhatsApp, iMessage, Facebook and X, based on its Open Graph tags.

Configure with AI

Enter to submit · Shift + Enter for a new line

Sent to AI. Leave out passwords and private customer data.

What builds a link preview

When someone pastes your product link into a chat app or social post, the app fetches the page and reads its Open Graph tags: og:title, og:description, og:image and og:site_name. Most apps, including WhatsApp and iMessage, use these directly. X (Twitter) prefers its own twitter:* tags but falls back to Open Graph when they're missing.

TagWhat it controls
og:titleThe bold headline in the preview card.
og:descriptionThe line of text under the title. Some apps show none at all if it's missing.
og:imageThe preview image. Use at least 1200×630px so it looks sharp everywhere.
og:site_nameShown next to the title on some platforms.

Adding the tags

  • Shopify: current themes add basic Open Graph tags automatically from the product title, description and featured image. Check the theme's theme.liquid <head> if tags are missing.
  • WooCommerce: an SEO plugin (Yoast SEO, Rank Math) usually adds these; check its social preview settings.
  • Testing changes: some chat apps and social platforms cache a link's preview the first time it's shared. After changing your tags, you may need to force a re-scrape (most platforms' own sharing debug tools support this) before a new preview shows up.

Questions people ask

Why does my link show no preview at all on WhatsApp?

Usually a missing og:image, or the page taking too long to respond. WhatsApp needs a reachable image URL and a fast enough response to build the card.

Why does X show a different preview than WhatsApp?

X reads its own twitter:card, twitter:title and twitter:image tags first, falling back to Open Graph only when those are missing. If you want more control over the X preview specifically, add the twitter: tags too.

I fixed my tags but the old preview still shows on Facebook.

Facebook caches link previews. Use Facebook's own Sharing Debugger tool to force it to re-fetch your page.

Does this affect my SEO?

Open Graph tags don't directly affect search rankings, but a broken preview means fewer people click through when your product is shared, which affects traffic all the same.

Related tools

Product Google Snippet PreviewPreview how a product's title, price, rating and shipping could look in a Google search result, and get the matching JSON-LD.Product Schema CheckerFetch a product page and see exactly which structured data fields Google needs for a merchant listing or product rich result, and which are missing.UTM Builder for EcommerceBuild a tagged campaign URL with ecommerce presets for email, SMS, influencer posts and QR codes, and a naming convention that keeps GA4 clean.Product Schema GeneratorGenerate Product JSON-LD with price, availability, shipping and returns: the fields Google uses for merchant listings.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: The Open Graph Protocol