EStore Tools

Shopify Store Audit

One check that scans platform setup, structured data, international SEO and a sample product page, and scores what needs fixing first.

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What's in the audit

AreaWhat it checks
Platform and appsConfirms the store is on Shopify, reads the theme name, and counts common apps detected publicly.
Search and international setupHomepage canonical tag, hreflang tags if any, whether the homepage is indexable, and whether robots.txt lists a sitemap.
Sample productFetches one product page linked from the homepage and checks its structured data, price and canonical tag.

It's a fast, broad pass, not a replacement for the dedicated checkers in this collection. Run the product schema, canonical, hreflang, theme and app tools individually for the full detail behind any category this flags.

Reading the score

The score weights checks Google or shoppers are most likely to notice (indexability, structured data, canonical correctness) higher than smaller polish items. A lower score means more of those higher-weight checks failed, worth working through top to bottom rather than chasing the score itself.

Questions people ask

Does this check every product, or just one?

One sample product, linked from the homepage. It's meant to catch systemic issues (a theme-wide missing schema field, a broken canonical pattern) rather than audit every SKU individually.

Why does it say my store isn't built on Shopify?

If the homepage doesn't show Shopify's usual signatures (cdn.shopify.com assets, the Shopify.shop object), the rest of the audit still runs but its Shopify-specific guidance may not apply, for instance on a headless storefront.

Can I get this fixed instead of just diagnosed?

Yes, get in touch through the contact link on this page with the URL you checked.

How is this different from Shopify's own built-in SEO recommendations?

Shopify's admin surfaces some SEO suggestions from inside your store's data. This audit fetches the live public page the way a search engine or a shopper would see it, which catches issues (like a broken canonical tag from an app) that the admin view can't.

Related tools

Product Schema CheckerFetch a product page and see exactly which structured data fields Google needs for a merchant listing or product rich result, and which are missing.Shopify Canonical CheckerCheck a Shopify product URL for duplicate /collections/*/products/* paths and variant URL canonical issues.Shopify App DetectorFetch a store's homepage and see which common Shopify apps (reviews, popups, chat, loyalty, page builders) it's running publicly.Ecommerce Accessibility CheckerA quick automated scan for common accessibility gaps, framed around the European Accessibility Act's requirements for online stores.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: Google Search Central: Merchant listing structured data · Google Search Central: Telling Google about localized versions of your page · Shopify Help Center: Managing your themes