EStore Tools

Comparison Table Generator

Turn a list of products, variants or plans into a responsive HTML comparison table, ready for a Shopify or WooCommerce page.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

Enter to submit · Shift + Enter for a new line

Sent to AI. Leave out passwords and private customer data.

Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

Facts only, never a verdict it invents

List each product or variant with its specs, one per line, up to 5. Choose whether you're comparing variants of one product, competing products or plans and bundles, and the tool builds a table with one row (or column) per spec, copying every value exactly as given.

  • A spec a product doesn't have is written Not stated, never filled in, estimated or converted.
  • When comparing competitors, it never says one is better. It states facts only, and only for the specs you actually gave it, never adding a spec for a competitor you didn't mention.
  • A recommended pick only appears if you choose Mark a recommended pick and say which one and why. The tool never picks a favorite on its own.

Adding it to a page

  1. 01

    Copy the HTML

    The result includes its own <style> block, so it's self-contained: no theme CSS to match.

  2. 02

    Shopify

    Add a Custom Liquid section to the page or product template and paste the HTML in.

  3. 03

    WooCommerce

    Add a Custom HTML block on the page or product description in the block editor.

The table scrolls horizontally on narrow screens rather than squeezing columns, so it stays readable with 4 or 5 products on a phone.

Questions people ask

Can it tell me which product is best?

Only if you tell it which one to recommend and why, under Recommended pick and why. Left blank, the table states facts with no pick marked.

What happens if a competitor doesn't have a spec I'm comparing?

That cell reads Not stated. The tool never estimates or fills in a value it wasn't given.

Does the HTML match my theme's colors?

No, it ships with its own plain, neutral styling (borders, a light header row) so it works on any theme. Adjust the <style> block's colors to match yours if you want.

How many products can I compare?

Up to 5. For more, split them into two tables or trim to the products that matter most to the decision.

Is it free?

Yes, with a fair-use limit so it stays free for everyone. There's no sign-up. Your product and spec list is sent to an AI model only to write the result.

Related tools

Product Bullet Points GeneratorTurn product details into scannable feature bullets, in the label-benefit, benefit-first or short factual style you pick.Features to Benefits GeneratorTurn a spec list into benefit statements, with the "so you can" step spelled out for each feature.Product Description GeneratorWrite a structured product description, a short summary and a meta description in one pass, with tone and length you control.Shopify Product Tags GeneratorGet a clean, consistent set of tags for any product, ready to paste into Shopify, with a naming convention and the automated collections they can power.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.