EStore Tools

Supplement Product Description Generator

Write supplement descriptions that stick to the facts and your substantiated claims, with no disease claims and the FDA disclaimer where needed.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

Enter to submit · Shift + Enter for a new line

Sent to AI. Leave out passwords and private customer data.

Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

The rules a supplement description follows

  • Structure/function claims are allowed; disease claims aren't. The FDA gives "calcium builds strong bones" as a structure/function claim. A claim to diagnose, treat, cure or prevent a disease is a disease claim, and only drugs can make those.
  • Disease claims can be implied. Under 21 CFR 101.93(g), naming a disease, its symptoms, or using disease terms or imagery can turn a statement into a disease claim.
  • Claims need a disclaimer. Any structure/function claim needs this text: "This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." The manufacturer must also notify the FDA of the claim within 30 days of marketing it.
  • Claims need evidence. The FTC expects health claims to be supported by competent and reliable scientific evidence. Testimonials don't count, and the FDA disclaimer doesn't fix a misleading claim.

How the tool applies them

  1. 01

    Facts from your label

    Serving size, amounts, % Daily Value, other ingredients, suggested use and warnings are copied exactly into their own sections.

  2. 02

    Only your claims

    Health effects come only from Structure/function claims you've substantiated. Leave it blank and the description sticks to ingredients, dose, form and testing.

  3. 03

    Asterisk and disclaimer

    Each claim is marked with an asterisk, and the disclaimer paragraph (plural: "These statements…") is added at the end.

  4. 04

    Banned words

    No disease names, no cure or prevent, and no "clinically proven", "FDA approved", detox or weight-loss promises.

The disclaimer is always written in English, because it's a US requirement. If you sell in other markets, check their rules too.

Adding it to your store

  1. 01

    Copy the HTML

    Use Copy HTML under the result, so the headings and lists come across as they are.

  2. 02

    Shopify

    In your Shopify admin, go to Products, open the product and click Show HTML (the <> button) in the description editor toolbar. Paste, then click Save.

  3. 03

    WooCommerce

    In WordPress, go to Products, edit the product and switch the main editor to the Text tab before you paste. Click Update.

  4. 04

    Match the label

    Check the Supplement facts section against your label and your notified claims before publishing. The tool reduces risk but isn't legal advice.

Questions people ask

What is a structure/function claim?

A statement about how a nutrient affects the normal structure or function of the body, such as "calcium builds strong bones". It must be truthful, supported by evidence and followed by the FDA disclaimer.

What counts as a disease claim?

Any claim that a product diagnoses, treats, cures, mitigates or prevents a disease, including by naming its symptoms. Supplements can't make them, so the tool never names diseases.

Do I need the FDA disclaimer on my product page?

Whenever the page makes a structure/function claim, include it. The tool adds it automatically when your description contains a claim.

Why didn't it mention any benefits?

Because you didn't enter any substantiated claims. Add the claims you have evidence for, and have notified, in the claims field, and it will use them.

Is it free?

Yes, with a fair-use limit so it stays free for everyone. There's no sign-up. Your notes are sent to an AI model only to write the copy.

Related tools

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Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: FDA: Structure/Function Claims · 21 CFR § 101.93: Certain types of statements for dietary supplements · FTC: Health Products Compliance Guidance