EStore Tools

Skincare Product Description Generator

Write skincare descriptions around ingredients, texture and skin type, using cosmetic claims only.

Describe the result you need. AI will set up the tool and ask for any missing details.

Configure with AI

Enter to submit · Shift + Enter for a new line

Sent to AI. Leave out passwords and private customer data.

Your brief

These form details are sent to our AI provider when you generate. Review the result before publishing.

Cosmetic claims versus drug claims

The FDA decides whether a product is a cosmetic or a drug partly by its intended use, and it looks at claims on labels, websites and ads. A cosmetic cleans, beautifies or changes how you look. A product that claims to treat or prevent disease, or to affect the structure or function of the body, is a drug.

Cosmetic wording (what the tool writes)Drug-like wording (what it leaves out)
Helps pores look smallerShrinks pores, clears acne
Skin feels soft and hydratedHeals dry skin, treats eczema
Softens the look of fine linesRemoves wrinkles, boosts collagen
Leaves the scalp feeling cleanTreats dandruff

The FDA's examples of drug claims include treating acne or dandruff, restoring hair growth, sun protection, antiperspirant claims and wrinkle removal. SPF and antiperspirant claims are only written if your details include them, copied exactly.

What to enter

  • Key ingredients and percentages: the tool leads the feature list with these, keeping your percentages exactly.
  • Skin types it suits and How to use it: these become their own sections. Keep patch-test and sunscreen advice in the usage field.
  • Label claims you can back up: fragrance-free, vegan, cruelty-free and similar. Claims such as "dermatologist tested" or "non-comedogenic" only appear if you enter them here.
  • Full ingredient list (INCI): copied character for character into a Full ingredients section.

Adding it to your store

  1. 01

    Copy the HTML

    Use Copy HTML under the result, so the headings and lists come across as they are.

  2. 02

    Shopify

    In your Shopify admin, go to Products, open the product and click Show HTML (the <> button) in the description editor toolbar. Paste, then click Save.

  3. 03

    WooCommerce

    In WordPress, go to Products, edit the product and switch the main editor to the Text tab before you paste. Click Update.

  4. 04

    Check every claim

    Read each sentence and ask whether you have evidence for it. The FTC expects health-related claims to be backed by competent and reliable scientific evidence, and customer testimonials don't count.

The tool reduces risk but isn't legal advice. If you sell an SPF, acne or other over-the-counter drug product, have your wording checked.

Questions people ask

Can my skincare description say it treats acne?

Not if you sell it as a cosmetic. The FDA lists treating acne as a drug claim. Describe appearance and feel instead, such as "helps skin look clearer" only if you can support it.

Is "anti-aging" allowed?

The FDA includes anti-aging and wrinkle reduction among claims that can make a product a drug. The tool writes about the look of fine lines instead of changes to the skin itself.

Should I include the full ingredient list?

Yes, if you have it. Shoppers with sensitivities look for it, and the tool copies it exactly into its own section.

Why didn't it mention dermatologist tested?

Testing claims only appear when you enter them under Label claims you can back up, because you need the test results to support them.

Is it free?

Yes, with a fair-use limit so it stays free for everyone. There's no sign-up. Your notes are sent to an AI model only to write the copy.

Related tools

Supplement Product Description GeneratorWrite supplement descriptions that stick to the facts and your substantiated claims, with no disease claims and the FDA disclaimer where needed.Product FAQ GeneratorTurn product details into the questions shoppers ask before buying, with clear answers and FAQPage JSON-LD ready to paste.Shopify Product Description GeneratorDescribe the product in your own words and get a clean description, ready to paste into Shopify.Product Description RewriterPaste supplier or dropshipping copy and get an original description built from the same facts, without the clutter.

Want this builtinto your store?

I'm Emmanuel, a Shopify and WooCommerce developer. If this tool pointed at something you'd rather have fixed for you (a faster store, cleaner product data, a migration, a custom feature), send me a note.

Emmanuel Asika

Emmanuel Asika

Shopify & WooCommerce developer, Dublin

I build and fix online stores: new builds, migrations, speed, SEO and the custom bits apps can't do.

hello@emmanuelasika.com
See my work

Last reviewed 30 September 2026.

Sources: FDA: Is It a Cosmetic, a Drug, or Both? (Or Is It Soap?) · FTC: Health Products Compliance Guidance