Magento to WooCommerce Converter

Magento packs a configurable product's variants into a single configurable_variations cell, like sku=A,color=Red,size=S|sku=B,color=Red,size=M. This tool parses that field and builds a WooCommerce variable product from it: one parent row and one variation row per entry, using whichever attribute keys it finds (up to two).

Simple products convert directly using sku, name, description, price, qty, categories and image.

1. 01

   Export from Magento

   Admin → System → Export, entity type Products, and include configurable_variations in the attribute list.

2. 02

   Convert

   Upload here. Variation rows come across without a price or stock count, since Magento doesn't store those on the configurable_variations cell, so fill in Regular price and Stock on the download.

3. 03

   Import into WooCommerce

   Products → All Products → Import.

• Column names on export files change between app versions and store settings. This tool matches a wide set of likely header names and shows a live preview, so check the preview against your file before you download.
• If your export also lists each configurable product's child SKUs as their own “simple” rows (common when visibility is set to Not Visible Individually), remove those rows from your source file first, or you'll get them twice: once as the variation built from configurable_variations, and once as a separate simple product.
• Magento's multi-level category paths (separated by /) are converted to WooCommerce's > separator automatically.